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    Publicis Groupe has appointed Geoff Calabrese as its chief commercial officer. Calabrese joins from Omnicom Media Group where he spent 15 years, most recently as CEO North America Investment. In that role, Calabrese oversaw investment and activation of over $20 billion across media channels and led many of…

By Amechi Obiakpu Stakeholders in the Integrated Marketing Communications (IMC) and allied industries who are yet to adapt to the present technological revolution have been warned to align or be left behind. The admonition was predicated on the present innovation witnessed in the various industries as against the old order.…

(L-R) Adetola Odusote, Partner CMC Connect LLP; Otunba Bimbo Ashiru, Keynote Speaker/Group Chairman Odua group of Companies; Clara Okoro, immediate past Chairman BJAN, at the Brand Journalists Association of Nigeria (BJAN) 12th Annual Brands & Marketing Conference in Lagos. By Amechi Obiakpu Nigerians have been advised to make the most…

    Brand Journalists Association of Nigeria (BJAN) on Friday elected a new set of executives to pilot the affairs of the association. The election saw the emergence of Daniel Obi of BusinessDay Newspaper as the new Chairman of BJAN, a body of journalists that reports the Integrated Marketing communications…

  A list of outstanding individuals, brands and agencies are set to be honoured in commemoration of the Marketing Space 10th anniversary. Among the honourees are Lanre Adisa, President, Association of Advertising Agencies of Nigeria (AAAN) and CEO/CEO, Noah’s Ark, Buchi Johnson, CEO, Lilvera Group, and Dozie Okafor, President, Media…

    Food and beverage giant, Nestlé Nigeria emerged winner of the “NECA Excellence Award in Food & Beverages (Food) category at the “Employers’ Excellence Awards 2024”, organized by Nigeria Employers’ Consultative Association (NECA), in Lagos recently. The Company was also recognized for its investment in sustainability with the “Visible…

By Amechi Obiakpu Brand strategist and engagement consultants, Amb. Dr. Charles O’tudor has said that personal branding is no longer negotiable if any brand, organisation or individual desire to remain relevant in the evolving marketing communications sector. An accomplished author, public speaker, and thought leader, O’tudor made the statement at…

  Pepsi has taken marketing to the next level with the Big Big Tinz campaign, blending bold strategy with the pulse of pop culture. The Big Big Tinz campaign, which marks the relaunch of the Pepsi 60cl Long Throat Bottle, is centered on the message of Big Refreshment, Big Value,…

  By Amechi Obiakpu The Advertising Regulatory Council of Nigeria (ARCON) has kicked against the proposed “Chartered Out-of-Home Media Practitioners of Nigeria Bill, 2024 (SB.448),” noting that passage of the bill could destabilize the growing advertising industry. This Bill, according to ARCON, portends danger and capability to destroy the Nigerian…

The Cluster MD of Dentsu X and Dentsu Location Services, Chike Oputa, has challenged  stakeholders of the media advertising industry on the need to redefine advertising practice in Nigeria. Oputa made this charge while speaking at the 2025 Business Outlook Session organized by the Media Independent Practitioners Association of Nigeria…