Business Watch

  By Amechi Obiakpu From just a product trying to fill a void in the Nigeria’s pudding industry a little more than five years ago, Checkers Africa is making in road to be in 100% of African kitchens and homes. This is gradually becoming a reality as the company which…

  In the bustling digital marketplace of modern Nigeria, a single social media post can ignite a firestorm faster than a power surge. Usually, these fires burn out in forty-eight hours, replaced by the next trending dance or political gaffe. But every so often, a viral moment transcends the screen…

  President of the Out-of-home Advertising Association of Nigeria (OAAN) and Publisher of Brand Visibility Magazine, Sola Akinsiku, has been awarded with a PhD in Mass Communication from the University of Lagos. Akinsiku was conferred with the award at the institution’s 56th Convocation Ceremony, crowning a career of over three…

A coalition of advocacy groups have called for the reactivation of “click-to-cancel”, a rule that helps consumers to opt out of activated subscription, according to a report by Media post. The group urged the Federal Trade Commission to revive the 2024 “click-to-cancel” rules that would have enabled consumers to easily…

Demonstrating unwavering commitment to a safe and dignified workplace, IHS Nigeria held an awareness walk followed by a high-impact seminar as part of activities to commemorate  the global 16 days of activism to End Gender-based Violence against women and girls. The initiative underscored the organisation’s ongoing efforts to sensitize the…

  At an end-of-year inspirational talk delivered on 14th December, 2024 to his select mentees of young entrepreneurs in Nigeria monitored in Lagos, Dr. Leo Stan Ekeh advised them not to lose hope in the Nigerian economy, as he projects that the country shall start returning to a comfortable zone from the 3rd quarter…

Chinwe Bode-Akinwande (CBA) Foundation, a non-governmental organisation founded to promote the support of widows and disadvantaged children in the society, has expressed its continued support to give hope and strength to widows and disadvantaged children in the society. The widows are most times neglected, dejected, and isolated in the society,…

By Amechi Obiakpu Stakeholders in the Integrated Marketing Communications (IMC) and allied industries who are yet to adapt to the present technological revolution have been warned to align or be left behind. The admonition was predicated on the present innovation witnessed in the various industries as against the old order.…

    Brand Journalists Association of Nigeria (BJAN) on Friday elected a new set of executives to pilot the affairs of the association. The election saw the emergence of Daniel Obi of BusinessDay Newspaper as the new Chairman of BJAN, a body of journalists that reports the Integrated Marketing communications…

By Amechi Obiakpu Brand strategist and engagement consultants, Amb. Dr. Charles O’tudor has said that personal branding is no longer negotiable if any brand, organisation or individual desire to remain relevant in the evolving marketing communications sector. An accomplished author, public speaker, and thought leader, O’tudor made the statement at…