Personal branding is no longer an option- Dr. O’tudor
By Amechi Obiakpu
Brand strategist and engagement consultants, Amb. Dr. Charles O’tudor has said that personal branding is no longer negotiable if any brand, organisation or individual desire to remain relevant in the evolving marketing communications sector.
An accomplished author, public speaker, and thought leader, O’tudor made the statement at the 2024 edition of the Nigerian Marketing Awards (NMA) held Saturday night, November 23, 2024 at Lekki, Lagos.
The event which is the 3rd edition pulled marketing experts and distinguished players in the Integrated Marketing Communications space and allied industries together.
The theme of the event was: Ignite.
Connecting the event’s theme in his keynote address, Charles O’tudor, who is the Group Principal Consultant of Abstract brand management consultants said one cannot afford to play small.
He highlighted that personal branding is no longer optional but a crucial competitive advantage, urging marketing professionals to embrace authenticity.
“True personal brands lead and solve problems, creating campaigns that go beyond mere sales,” he said, noting that marketers play a vital role in fueling the economy.
He acknowledged the organisers of the Nigeria Marketing Award for putting up a platform to recognize effort even as he called on all players to continue to aim for the sky noting that there is no longer space for small minded players.
In her remark, Uquo Ukoh, head of the Awards Decision Council, remarked that the marketing industry has evolved significantly, adapting to the needs of Generation Z and Generation Alpha. Although this year saw a decrease in the number of entries, there was a noticeable improvement in their quality. She explained that assessments were based on criteria like definition, identification, application, and performance of solutions.
The convener of the Nigerian Marketing Awards, Tony Agenmonmen, highlighted the Awards’ dedication to transparency, credibility, and the spirit of celebration, embodied in this year’s theme, “Ignite.”
Agenmonmen called on the marketing community to continue pushing boundaries and elevating standards across Nigeria.
“Every step we take, every decision we make, is rooted in a vision of an awards system that stands above all others in integrity and influence,” he said.
NMA, is Nigeria’s definitive marketing awards designed to recognize and reward outstanding achievements across the entire marketing industry.
Meanwhile, a number of brands and individuals were recognised for their outstanding works and contribution to the industry.
Dettol Skin care’s ‘Big bang blossom’ won the campaign of the Year and Best Fragrance of the year awards. Best CSR campaign went to Indomie noodles, while Nestle’s Maggi seasoning emerged, Best use of Social Media, Foods & Beverage.
Olufemi Adeyemi Matthew, Publisher of Brandiconimage, won the Marketing Journalist of the Year award, Odinaka George of C-Way Foods was adjudged Rising Star of Marketing while Prof. Agbo Joel of Ahmadu Bello University snatched the Marketing Educator of the Year award.
A couple of organisations received the Iconic brand awards; Indomie noodles, Three Crown Milk, Airtel Nigeria, Maggi seasoning, Bournvita and Dettol, while the Marketing Icons award went to Bola Akingbade (fnimn), Prince Dapo Adelegan, Dr. Charles O’tudor, Dr. George Thorpe and Thisday Publisher, Prince Nduka Obaigbena, CON.
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