Brands

  Golden Penny Nigeria has announced a relaunch of its home-bred chocolate spread brand – CHOCOH. The brand first made the big reveal on social media with the launch of its new ad campaign dubbed “its time to Chocoh”. The campaign seeks to position the Chocolate spread, CHOCOH, as the…

    Leading integrated growth solutions agency network, MediaFuse-Dentsu Nigeria, is proactively reinventing its strategies, as the marketing communications industry undergoes a seismic shift driven by Artificial Intelligence (AI) and dynamic creativity. With a firm commitment to sustainability and innovation, the agency is positioning itself at the forefront of transformation.…

YumBowl, a new cereal brand from Golden Penny, Nigeria’s leading heritage food brand, has been introduced into the breakfast food category. The brand’s latest “Wonder in a Bowl” campaign is an invitation into a new world of wonder for everyone at the breakfast table- irrespective of age. Packed with seven…

  By Amechi Obiakpu Stakeholders and sustainability experts have called for a smooth working relationship among businesses, government and consumers for a sustainable lifestyle to be achieved. They made the call at the World Consumer Rights Day 2025 celebration hosted by the Brand Journalists Association of Nigeria (BJAN) on Friday,…

Unity Bank Plc has reaffirmed its commitment to women’s empowerment with a series of high-impact initiatives designed to inspire action toward gender equality and sustainable development. The Bank hosted a webinar with the theme: “Unleashing Women’s Potential,” pivoted by the Unity Bank Women Network as it was marking this year’s…

By Amechi Obiakpu Brand Journalists Association of Nigeria will today celebrate this year’s World Consumer Rights Day, pulling sustainability experts and industry stakeholders. The forum which focusses on sustainability, is scheduled to hold at the Oriental Hotels, Lekki, Lagos, by 10am. Organized by Brand Journalists Association of Nigeria (BJAN), the…

Lampe Omoyele, MD, Nitro 121 Limited, Dr. Obinna Ike, CEO/MD, NigerBev Limited and a host of other seasoned experts have been selected to discuss declining consumer purchase power at 2025 Industry Summit. Announcing the 2025 theme: “Understanding Changing Consumer Preferences in Troubled FMCG’s Space”, Goddie Ofose, Convener, The Industry Summit…

Sustainability experts and industry stakeholders will converge at the Oriental Hotels, Lekki, Lagos, on March 14, 2025 to celebrate this year’s World Consumer Rights Day, with a forum focused on sustainability. Organized by Brand Journalists Association of Nigeria (BJAN), the event, themed “A Just Transition to Sustainable Lifestyles,” aimed to…

Abimbola Mohammed, a cerebral content writer and consumate pen pusher has bagged a prestigious honour as ADVAN brand Journalist of the Year. The coveted award which was presented to her at the ADVAN Africa Awards for Marketing Excellence 2025, was in recognition of her sharp storytelling, ethical reporting and dedication…

Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, has reaffirmed ARCON’s commitment to industry growth. Dr. Fadolapo made the commitment during a courtesy visit by the executive members of Brand Journalists Association of Nigeria (BJAN). Emphasising the need to support Brand Journalists Association of Nigeria (BJAN)…