Interview/Opinion

Nigeria’s consumer market presents significant opportunities for businesses, but capturing that potential requires more than having a strong brand or an established market presence. It demands a deeper understanding of consumers, their evolving preferences, purchasing decisions and expectations around value, convenience and accessibility. For Girish Sharma, Managing Director and Chief…

  By Amechi Obiakpu Youth engagement and empowerment are widely recognized as some of the most effective strategies for reducing crime. This is in addition to making them economically viable and contributors to nation building. Many youth advocates believe that when young people are provided with education, positive mentorship, and…

  INTERVIEW Truth about His Excellency, Prince Eze MADUMERE, MFR remains his disarmingly unassuming nature. He doesn’t carry air around himself despite his Royal background. His servant leader status like remains evergreen. As an intelligent and calculated smart administrator he did justice to the QUESTIONS our Board of Editors posed…

  Extract: “People don’t experience policies as press releases. They experience them at petrol stations, markets, workplaces, banks, hospitals, schools and on the roads.” By Dr. Omolaraeni Olaosebikan There is something we often miss when we talk about economic confidence. We tend to look first at inflation, exchange rates, foreign reserves, GDP…

  The world over, brand trust remains the backbone of customer loyalty. It is the quiet force that encourages repeated product purchases, drives sustained sales, boosts customer advocacy, and protects market share during economic volatility. Yet, despite the undeniable economic efficacy of trust, a paradox governs the modern marketplace: many…

  By Dr. Omolaraeni Olaosebikan By every indication, Nigeria’s youth are no longer simply asking to be heard; they are asking to be taken seriously. Over the past week, what began as a social media trend under the banner of the “Olodo Uprising” quickly evolved into a national conversation. Beyond…

OPINION By Oludayo Oludee Olorunfemi A couple of months ago, my principal, Mrs Oyinkansola Badejo-Okusanya, SAN, was scheduled to travel from Lagos to Akure for an interactive meeting as part of her consultation process before contesting for the office of President of the Nigerian Bar Association (NBA). Today, she stands…

  Stephen Ipalibo Lawson is a dynamic and highly sought-after Master of Ceremonies in Nigeria, known for his charisma, eloquence, and ability to engage diverse audiences. With a strong presence on stage and a knack for delivering seamless events, he has built a reputation for adding style, energy, and professionalism…

  Once again, it is that time of the year, March 15th when the world will celebrate the Consumer Rights Day with speeches and popping of champagnes in some corners or should I say a time when some brands will publish celebratory adverts on the subject of Consumer Rights. However,…

By Amechi Obiakpu From Information Technology (IT) through business and philanthropy, the name Leo Stan Ekeh, Chairman, Zinox Group, reverberates loudly. A Nigerian business man from Imo State- his sojourn in the Information technology space has been a blessing to the Nigerian state- thanks to his inseparable love for country…