Publicis appoints Geoff Calabrese as its chief commercial officer
Publicis Groupe has appointed Geoff Calabrese as its chief commercial officer.
Calabrese joins from Omnicom Media Group where he spent 15 years, most recently as CEO North America Investment.
In that role, Calabrese oversaw investment and activation of over $20 billion across media channels and led many of OMG’s business units including Optimum Sports and Outdoor Media Group.
In December, OMG appointed Katie Klein chief investment officer for its North America region, succeeding Calabrese in the role. She joined from OMG agency PHD, where she held the same post. There are no immediate plans to fill the role being vacated by Calabrese, according to a report by Media Post.
Publicis said Calabrese will oversee client commercial engagements across new and existing partnerships including a focus on potential new models, agency compensation, performance incentives, media value guarantees, integration of technology and tool and other issues.
Calabrese will start in the spring and report to Dave Penski, CEO Connected Media and member of the Groupe’s executive committee, and Lou Rossi, chief financial officer, Connected Media, and who Calabrese succeeds in his new role.
The new hire follows Omnicom’s announcement in early December that it is acquiring rival holding company Interpublic Group. That deal is expected to close in the second half of 2025.
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