Brands
Adisa, Okafor, Johnson, others to receive Marketing Space at 10 Awards
A list of outstanding individuals, brands and agencies are set to be honoured in commemoration of the Marketing Space 10th anniversary. Among the honourees are Lanre Adisa, President, Association of Advertising Agencies of Nigeria (AAAN) and CEO/CEO, Noah’s Ark, Buchi Johnson, CEO, Lilvera Group, and Dozie Okafor, President, Media…
Read More »Nestlé Nigeria wins NECA Excellence Awards
Food and beverage giant, Nestlé Nigeria emerged winner of the “NECA Excellence Award in Food & Beverages (Food) category at the “Employers’ Excellence Awards 2024”, organized by Nigeria Employers’ Consultative Association (NECA), in Lagos recently. The Company was also recognized for its investment in sustainability with the “Visible…
Read More »Personal branding is no longer an option- Dr. O’tudor
By Amechi Obiakpu Brand strategist and engagement consultants, Amb. Dr. Charles O’tudor has said that personal branding is no longer negotiable if any brand, organisation or individual desire to remain relevant in the evolving marketing communications sector. An accomplished author, public speaker, and thought leader, O’tudor made the statement at…
Read More »Pepsi takes marketing to next level with Big Big Tinz campaign featuring Young Jonn
Pepsi has taken marketing to the next level with the Big Big Tinz campaign, blending bold strategy with the pulse of pop culture. The Big Big Tinz campaign, which marks the relaunch of the Pepsi 60cl Long Throat Bottle, is centered on the message of Big Refreshment, Big Value,…
Read More »ARCON kicks against proposed bill to establish out-of-home media practitioners of Nigeria, says passage could destabilize the advertising industry
By Amechi Obiakpu The Advertising Regulatory Council of Nigeria (ARCON) has kicked against the proposed “Chartered Out-of-Home Media Practitioners of Nigeria Bill, 2024 (SB.448),” noting that passage of the bill could destabilize the growing advertising industry. This Bill, according to ARCON, portends danger and capability to destroy the Nigerian…
Read More »Dentsu X MD, Oputa, challenges stakeholders on the need to redefine media advertising
The Cluster MD of Dentsu X and Dentsu Location Services, Chike Oputa, has challenged stakeholders of the media advertising industry on the need to redefine advertising practice in Nigeria. Oputa made this charge while speaking at the 2025 Business Outlook Session organized by the Media Independent Practitioners Association of Nigeria…
Read More »ADVAN to host Partners Innovation Day Nov 27
By Amechi Obiakpu The Advertisers Association of Nigeria (ADVAN) will on Wednesday, November 27, 2024 host Partners Innovation Day, an event dedicated to showcasing marketing ingenuity and fostering collaboration among industry stakeholders. The event according to the body will also double the celebration of the launch of ADVAN-X, a groundbreaking…
Read More »Address by the Minister of Information and National Orientation, Mohammed Idris, FNIPR at the 2024 National Advertising Conference held Thursday, Nov 14, 2024 in Abuja
It is a great privilege for me to address this year’s National Advertising Conference – a gathering that brings together the very best minds and most innovative players in the Nigerian advertising landscape. The theme for this year’s conference, “Navigating the Shifts: Technology, Culture and New Business Models,”…
Read More »Xiaomi: what to expect from Jumia Black Friday campaign
Fans of innovative tech, have heard of Xiaomi- because of its stylish, high-performance, and budget-friendly factor. As the platinum partner of Jumia Nigeria’s Black Friday campaign this year, Xiaomi has taken the spotlight, and there’s no better time to experience all they offer than during Jumia’s Black Friday. Today—Xiaomi’s Exclusive…
Read More »By equipping the youth we contribute to economic growth- Cruz, Airtel boss
The Chief Executive Officer at Airtel Nigeria, Carl Cruz has expressed Airtel’s dedication to supporting the youth noting that, by equipping the youth with essential skills and resources, the telco not only support their individual success but also contribute to Nigeria’s social and economic growth. Cruz made the expression when…
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