ADVAN to host Partners Innovation Day Nov 27
By Amechi Obiakpu
The Advertisers Association of Nigeria (ADVAN) will on Wednesday, November 27, 2024 host Partners Innovation Day, an event dedicated to showcasing marketing ingenuity and fostering collaboration among industry stakeholders.
The event according to the body will also double the celebration of the launch of ADVAN-X, a groundbreaking online brand marketplace that is reshaping the landscape of Nigeria’s marketing industry.
The theme of the event is, “Connect, Innovate, Elevate,” and will hold at Bungalow Hall, Adekunle Fajuyi Way, GRA, Ikeja, Lagos. An exhibition will begin at 12pm, followed by a panel session, according to a statement from ADVAN.
The statement says, attendees will have the opportunity to gain insights into innovative marketing strategies, connect with industry professionals, and participate in expert-led sessions. A highlight of the event will be a special presentation of Kantar’s Blueprint for Brand Growth, an evidence-based framework that has transformed marketing practices globally.
Meanwhile, ADVAN has said, the ADVAN-X, connects brands, marketing agencies, media platforms, and service providers in an innovative hybrid environment that combines virtual and physical networking opportunities. He added that by fostering continuous engagement, the platform positions itself as an indispensable tool for collaboration and growth in the competitive marketing ecosystem.
“ADVAN-X offers a dynamic hub for brands and service providers to form meaningful connections, access cutting-edge marketing solutions, and drive innovation. Featuring advanced tools such as interactive partner profiles, lead generation forms, and a comprehensive analytics dashboard, ADVAN-X empowers brands to enhance their strategies and create impactful partnerships,” a statement credited to ADVAN President, Osamede Uwubanmwen said.
Osamede further described the platform as a “transformative space breaking down silos and enabling long-term success across the marketing ecosystem.”
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