Brands

In Nigeria and across the globe, there is a growing demand for personalised brand communication that resonates with the everyday experiences of consumers. The typical consumer faces daily challenges, uncertainty, and occasional disappointments. To connect effectively with today’s audience, brands must acknowledge these nuances and reflect the same in their…

Africa’s most celebrated fitness party, VerveLife, makes a return this year with the 7th edition courtesy of a renewed partnership between leading domestic payments card and token brand, Verve, and global sportswear brand, adidas. This marks the second time Verve and adidas have entered strategic collaboration, premised on a common…

Iconic breakfast cereal, Golden Morn, now wears a new look following the launch of a sustainable packaging for the brand. According to a statement from Nestle Nigeria, the move underscores the brand’s dedication to providing nutritious food while championing environmental responsibility. This significant update reflects Golden Morn’s over three-decade legacy…

From August 15, 2024, to December 31, 2024, Verve cardholders will enjoy inciting gifts and exclusive benefits at the Verve Good Life Promo 5.0. Verve, Africa’s largest domestic payments card and token brand, made the announcement to herald the launch of the highly anticipated 5th edition of the promo. During the…

By Elvis Eromosele In today’s economic landscape, uncertainty and volatility have become the norm. Businesses and consumers find themselves trying to navigate uncharted waters, particularly in Nigeria, which is grappling with economic instability, fluctuating inflation rates, and shifting consumer behaviours. Navigating these challenges requires a strategic approach that addresses immediate…

Fun, laughter and excitements enveloped the Ibadan Recreation Club, venue of the Golden Penny Soup Festival 2.0. Held July 27, 2024, according to a statement, the event attracted over 8,000 attendees, who gathered in their number to feel the culinary heat. Sponsored by Golden Penny Semovita – My Soup’s first…

  A partnership agreement has been entered into between Nokia and Swisscom to deploy a drones network across Switzerland to improve emergency responses and infrastructure inspection, a joint statement said on Thursday. The Finnish telecom gear maker will supply 300 un-manned vehicles that mobile provider Swisscom will operate through a…

  TeonEngine has launched TEONSUITES an innovative integrated marketing suite aimed at providing seamless marketing, communication, and business development solutions to help brands boost their operation. This development is to empower brands, businesses, and agencies at every stage of their marketing journey, Marketing Technology company. Speaking during the launch held…

  Public Relations expert and Founder, Carpe Diem Solution, a Lagos based public relations agency, Edward Israel-Ayide, has joined 49 others in the Top 50 influential PR professionals 2024 Power list. The event organized by the GLG Communications spotlights select change-makers, emerging voices, and community builders within the PR industry…

The baton of leadership of Advertising Agencies Association of Nigeria (AAAN), has fallen on Lanre Adisa, the founder and Chief Creative Officer of Noah’s Ark Communications, following the completion of Steve Babaeko’s. Adisa, who runs one of the leading creative agencies in the country was elected president of AAAN, the…