Brands

   LG Electronics has once again solidified its position as a global technology leader by securing over 100 prestigious awards and accolades at CES 2025. Recognized for groundbreaking innovations across multiple categories, LG’s commitment to cutting-edge technology and consumer-focused solutions continues to earn widespread acclaim.   Amidst this global recognition,…

Leading manufacturer of food products, BUA Foods Plc, has announced its exceptional FY 2024 unaudited financial results, demonstrating resilience amidst economic headwinds. The company’s result shows consistent growth and outstanding performance on all key financial indicators. Leveraging its clear expansion strategy, the BUA Foods is well poised to continue delivering strong results…

By Akonte Ekine The fields of communications, advertising, and public relations have seen remarkable growth in recent years. Technology, especially artificial intelligence (AI), has revolutionized industries, raising both excitement and concern about its impact on conversations and engagements. As we navigate this evolving landscape, authenticity is emerging as a critical…

Advertisers Association of Nigeria (ADVAN) has launched a new category- Best Use of AI, at the African Awards for Marketing Excellence, in a bid to stay ahead of the curve. This category recognizes innovative marketing campaigns that leverage Artificial Intelligence to drive exceptional results. By introducing this new category, ADVAN…

  The Chief Executive Officer of Integrated Indigo, Bolaji Abimbola, hosted members of the executives of the Brand Journalists Association of Nigeria (BJAN), when the latter paid him a courtesy visit. The meeting was aimed at fostering stronger relationships between the perception management firm and BJAN, a body of journalists…

Building on its long-standing presence in sub-Saharan Africa, First Bank of Nigeria Limited is gearing up for its next growth phase as financial systems across the continent open up to new opportunities. More than a decade after an acquisition spree that boosted its footprint in sub-Saharan Africa, First Bank of…

The Advertising Regulatory Council of Nigeria (ARCON) has expressed grave concerns over some spurious advertisement contents being exposed on the social media, even as it vowed to go after individuals and organizations, involved in the unlawful exposures. While blaming some brand owners of taking advantage of the ‘loose opportunities’ offered by…

    Publicis Groupe has appointed Geoff Calabrese as its chief commercial officer. Calabrese joins from Omnicom Media Group where he spent 15 years, most recently as CEO North America Investment. In that role, Calabrese oversaw investment and activation of over $20 billion across media channels and led many of…

A Lung Detox Tea advert has attracted the ire of the Advertising Regulatory Council of Nigeria, ARCON, after brand behind the campaign flight it without the approval from the advertising regulatory body. ARCON flagged exposure of unapproved Lung Detox Tea advert which also exhibited unsubstantiated claims. The body also identified…

Sosa Fruit Drink, a drink brand from Rite Foods Limited, has bagged the “Innovative Soft Drink of the Year 2024” from Marketing Space, a brand-focused magazine. Sosa, a premium fruit drink made its entry into the market in 2022. Presently, it has five unique variants; Orange, Apple, Cranberry, Mixed Berries,…