ARCON to go after individuals, organisations behind ‘spurious’ health treatment ad claims
The Advertising Regulatory Council of Nigeria (ARCON) has expressed grave concerns over some spurious advertisement contents being exposed on the social media, even as it vowed to go after individuals and organizations, involved in the unlawful exposures.
While blaming some brand owners of taking advantage of the ‘loose opportunities’ offered by online platforms to make such unethical claims the regulatory authority expressed concerns over the unlawful exposures.
According to a statement issued on Wednesday and signed by its Director General, Dr. Lekan Fadolapo, ARCON expressed displeasure at the unlawful exposure of the series of unethical advertisements on treatment of a range of ailments on Instagam and Facebook platforms, owned by Meta incorporated, represented in Nigeria by Facebook Nigeria Operations Limited.
It described the claims in the 22 listed advertisements, as posing serious health risks to Nigerians; since they had no clinical or scientific proof of their efficacies.
According to the statement, investigations conducted by the agency had revealed that the products being advertised were never certified by relevant regulatory authorities, and that those brand owners were only taking advantage of the ‘loose opportunities’ offered by online media platforms, to expose the ‘unvetted’ materials.
ARCON however, vowed to go after the individuals and organizations, involved in the unlawful exposure of the ‘unapproved advertisements’ and sanction them in line with the nation’s Code of Advertising.
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