Sosa Fruit Drink wins ‘Innovative Soft Drink Of The Year’ Award
Sosa Fruit Drink, a drink brand from Rite Foods Limited, has bagged the “Innovative Soft Drink of the Year 2024” from Marketing Space, a brand-focused magazine.
Sosa, a premium fruit drink made its entry into the market in 2022. Presently, it has five unique variants; Orange, Apple, Cranberry, Mixed Berries, and Orange-Passion-Mango and available in 35cl and 1-litre packs and setting a new standard for quality and taste.
Presenting the award, Ayobami Lukman-Ishau, Publisher of Marketing Space said, “The popular reviews gathered from our surveys made Sosa the overwhelming favourite. The recognition is based on Sosa’s extreme performance and incalculable impact in the course of the year. And for such a young brand, I believe it will win more accolades even from other polling bodies.
Eze Ekuma, Head of Corporate Affairs and Sustainability at Rite Foods Limited, expressed appreciation, saying, “We are thrilled that this is an acknowledgment of our commitment to innovation, quality, and customer satisfaction.”
“We are committed to going the extra mile for all our stakeholders in the new year. This award is dedicated to our team, partners, and consumers for their tireless efforts, dedication, and loyalty. We are proud to make a positive impact,” says Ruth Mark, Assistant Brand Manager, Sosa Fruit.
The recognition underscores the brand’s impressive growth trajectory, sterling performance in its competitive segment, outstanding equity rating, and consistently rising profile since entering the fruit drink market segment.
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