Brands

  By Amechi Obiakpu Beverage manufacturing giant and positive lifestyle advocate, Nestle Nigeria, beer brand, Goldberg and leading custard brand, Checkers custard, emerged winners at the maiden edition of the MediaConsortium Conference and Awards (MCCA) 2023 held recently at the prestigious Sheraton Hotels and Towers in Ikeja, Lagos. The conference…

The maiden edition of MediaConsortium Conference and Awards (MCCA) 2023 organised by MediaConsortium magazine, a brands, marketing and business publication was held last Thursday at the prestigious Sheraton Hotels and Towers, Ikeja, Lagos State. The conference with the theme: Consumer Journey in a digital age: Prospect and Challenges, was dedicated…

  Brand handlers have been urged to adapt to the evolving consumer journey, maintain transparency in data collection and usage, prioritize customers’ data privacy, and continuously engage consumers. The advice was made by marketing experts and stakeholders within the Integrated Marketing Communications space and allied sectors at the maiden edition…

Dentsu Creative and dentsu X Nigeria have emerged victorious at the 2023 Marketing Edge Brands & Advertising Excellence Awards 2023. While DENTSU CREATIVE Nigeria emerged as the Outstanding Young Creative Agency of The Year, dentsu X Nigeria bagged the Outstanding Young Media Agency of The Year award. Earlier, D’Agyle Systems…

The anticipated 24th edition of #EvaluatePR is  scheduled to hold September 22, 2023 from 12pm to 1:30pm (West African Time). The virtual event organised by P+ Measurement Services, a leading Media Intelligence Consultancy, is designed to foster enriching discussions, offer invaluable insights, and keep industry professionals updated on the cutting-edge…

  By Amechi Obiakpu   Energy drink brand, Fearless, auto brand giant, JAC Motors and Connect Marketing were among 50 brands honoured with the Most Outstanding Brands Award at the 2023 African Brands Congress, held last Friday, at the Civic Centre, Ozumba Mbadiwe, Victoria Island, Lagos. The brands which cut…

By Elvis Eromosele Introduction The consumer is the nucleus of all production and marketing activities. It is therefore important for brands to observe the consumer closely and pay particular attention to the consumer’s journey if sustainable growth is the object. In this digital age, experts argue that the consumer journey…

It’s been an awesome one week since Dodo Pizza opened its doors to the people of Festac town and its environs. We love the superb, easy-to-spot, exceptional pizza location at Plot 132, Festac Access Road, Festac town! From the beautiful location, the comfortable ambience, relaxed atmosphere, mouthwatering menu, and yummy…

The 2023 Annual General Meeting (AGM)/Congress of the Association of Advertising Agencies of Nigeria (AAAN) will hold in Abuja. This year’s event which is the 50th anniversary of the association will hold at the International Conference Center ICC, Abuja on Thursday 21st and Saturday 23rd September 2023. The theme is…

  By Amechi Obiakpu The Executive Governor of Lagos State, Babajide Olusola Sanwo-Olu, has said that the state’s commitment to the welfare and security of the citizens has yielded many positive results. One of which, is the protection against exploitation and ensuring that citizens receive value for their money spent…