Milo collaborates with Real Warri Pikin, Aproko Doctor to encourage sporting activities
Beverage giant, Nestle Milo is collaborating with Real Warri Pikin and Aproko Doctor two famous Nigerian social media personalities to inspire parents in encouraging their children sporting activities.
Milo is teaming up with Anita Asuoha popularly known as Real Warri Pikin is a health and fitness enthusiast and Egemba Chinonso Fidelis aka Aproko Doctor, a practicing Medical Doctor and Nutritionist, according to the company in this partnership to demonstrate the commitment of the brand to play a vital role in shaping children’s character and values, in addition to providing nutritious energy through the Milo beverages.
At the formal announcement of the partnership at the company’s Head office in Lagos, the Category Manager, Beverages, Nestlé Nigeria PLC, Ifeanyi Orabuche said, “Milo is deeply committed to empowering children through sports. We are therefore delighted to announce our collaboration with Real Warri Pikin and Aproko Doctor, to amplify the reach and impact of our initiatives aimed at helping children cultivate healthy lifestyles from a young age. We recognize the immense value that these personalities bring to our shared passion for promoting healthy lifestyles.”
Egemba Fidelis said, “On the path to a healthier Africa, the importance of health education and positive behavioral change cannot be overemphasized. I am excited about the cooperation with Nestlé MILO as we join hands with parents across Nigeria to raise healthier and happier children. Equipping them to win daily
will help to make the world a better place.”
With a legacy spanning over seven decades, Milo plays a pivotal role in nurturing champions globally, providing a nourishing addition to the breakfasts of approximately 8 million children daily.
In 2023 alone, Milo School Sports Development program reached around 4 million children across Nigeria.
The Brand believes that sport instills essential values like grit, determination, and teamwork, contributing to the development of life skills essential for success in all facets of life.
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