Brands

Insight Redefini, West Africa’s largest integrated marketing communications group, serving some of the biggest brands in the region. With over 55% of its leadership as women, the leading communications company is taking inclusion further and rewriting the rules in an industry men continue to dominate. International Women’s Day (IWD) isn’t…

  By Amechi Obiakpu The increasing presence of technology is fast reshaping the way businesses are conducted in today’s digital world, this has led brands to fashion out various ways to engage with their consumers and one of which is through the use of Artificial Intelligence (AI) powered tools. To…

From June this year, music streaming platform, Spotify’s $240m global media account will move to Publicis Media, according to media report. This development comes after a review that began last year, 2023. The company spent an estimated $240 million on measured media last year, according to agency research firm COMvergence.…

Bolaji Abimbola, CEO of Integrated Indigo Ltd and Edemekong Uyoh, Regional Head of Marketing & Communications, Cultural Engagement, Sub Saharan Africa, British Council are among a long list of confirmed PR experts that will lead the conversation in the 2024 edition of Experiencing PR Conference. Organised by Nigerian Women in…

MediaFuse-Dentsu Nigeria, a leading advertising and communications agency network, has announced its strategic partnership with Pitcher Festival, a leading pan-African creative and marketing event. This collaboration aims to nurture talent, ignite innovation, and shape the future of the advertising industry through the sponsorship of the 2024 Future Creative Leaders Academy…

By Amechi Obiakpu Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space will be celebrating the 2024 World Consumer Rights Day, with a workshop on Friday, March 15. The event which is in commemoration with the Annual Consumer Rights Day celebrated…

The 2024 Edition of the Africa Brands Growth Summit/Awards will hold April 5, 2024 at Civic Centre, Victoria Island, Lagos, by 11:00am. Organisers of the event, African Brands Media Limited, publisher of the leading African Brand Magazine made the announcement in a statement recently in Lagos. This year’s event is…

From the world of banking to the realm of strategic communications and impact, Oluwarantimi Olaniyan shines as a transformative force, redefining corporate communications with her innovative ideas and steadfast dedication. Rising from her beginnings in finance to her current role as Head of Business and COO at Quadrant MSL, Nigeria’s…

Leading sausage roll brand, Rite Sausage Rolls have charged their consumers to chase their dream and conquer the challenges confronting it in its new ad campaign. For 16 years, Rite Sausage Rolls have been a staple in the lives of Nigerians, providing a delicious and convenient snack, and fuel to…

Emeka Chris Okeke, the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria,  has expressed delight at the progress made by the company in the past 10 years. Okeke noted that the company had broken many grounds and pioneered many initiatives in the Nigerian market. The marketing communications expert said, “MediaFuse-Dentsu Nigeria…