Brands

GOODWILL MESSAGE BY THE EXECUTIVE VICE CHAIRMAN, NIGERIAN COMMUNICATIONS COMMISSION (NCC), PROF. UMAR GARBA DANBATTA FNSE, FRAES, FAEng, FNIEEE DELIVERED AT THE SECOND EDITION OF THE CONSUMERS VALUE AWARDS CEREMONY ON THURSDAY, SEPTEMBER 7, 2023, AT RADISSON BLU HOTEL,ISAAC JOHN STREET, IKEJA, LAGOS Protocols I am very pleased to be…

Being a welcome Address by Akonte Ekine, Chief Analyst, BrandXchange at the 2nd Edition of Consumers Value Awards held at the Radisson Blu Hotel, Ikeja on 7th September 2023. The Executive Governor of Lagos State, Babajide Sanwo-Olu Executive Vice Chairman/ CEO, Nigeria Communications Commission Executive Vice Chairman/ CEO, Federal Competition…

By Amechi Obiakpu Leading custard brand, Checkers custard, e-commerce giant, Jumia, beverage king, Milo and telecommunications service provider, Glo on Thursday emerged Best Value for Money Brands at the 2023 edition of the Consumers Value Awards, held last Thursday, at the Radisson Blu Hotel, Ikeja. The brands emerged victorious after…

By Amechi Obiakpu As part of its activities to mark the 2023 Lagos PR Week, the Lagos chapter of the Nigerian Institute of Public Relations (NIPR)  has scheduled a series of activities that include, PR Practitioners Evening of Cocktail, Health awareness for PR Practitioners and annual lecture. The Lagos PR…

  Amechi Obiakpu As business owners grapple with the twin tasks of cost reduction and profit maximization among other challenges, the need for sustainability is one key element that the owners must put into consideration as without it, the continuous existence of the business will be threatened. This advice was…

E-commerce giant, Jumia, has announced the launch of its annual brands festival campaign, targeted at promoting authentic products across a wide range of categories at the best prices directly from top brands on the platform. The campaign tagged “Beta products, Beta savings,” starts on Monday, September 4th and will run…

Pay TV giant, MultiChoice, owner of DStv and GoTV has thrown its weight behind Cycling Lagos (www.cyclinglagos.com), one of the biggest cycling events in Africa scheduled to hold in Lagos in October 21 and 28, 2023. This is the second time the cable TV giant will be supporting the event…

  By Amechi Obiakpu Experts in the Integrated Marketing Communications industry (IMC) have listed brand knowledge as one among other key factors to running a profitable agency business. They said this at the Media Independent Practitioners Association of Nigeria (MIPAN) 2023 Annual General Meeting (AGM) held Thursday August 31, 2023…

  By Amechi Obiakpu Brewery giant, Nigerian Breweries, on Friday re-established its dominance in the industry, following the unveiling of Goldberg Black, an extension of the Goldberg brand, which it says is fit for the modern age. Goldberg Black Lager, is not a stout but a lager, with a relatively…

  TikTok’s augmented-reality creation studio, Effect House — is officially out of beta, providing a wider array of creators with the tools to build in-app AR effects, from AR apparel to fantasy worlds and interactive games. According to Mediapost, the short-form video platform’s AR studio closely resembles Snapchat’s Lens Studio…