ARCON warns skitmakers, others against misinformation, exaggeration
A strong warning has been issued by the Advertising Regulatory Council of Nigeria (ARCON) to skitmakers, influencers and other stakeholders who adopt various means including misinformation and exaggeration to promote brands.
The advertising regulatory body in the Nigeria (ARCON) through its Director-General, Dr. Olalekan Fadolapo, said in a press statement issued on Monday, February 19, 2024, that such trend could no longer be tolerated.
Dr. Fadolapo noted that, the Council had received numerous complaints about the dissemination of misleading information, falsities, and unsubstantiated claims by various stakeholders in the advertising industry. These transgressions, he emphasized, have resulted in significant losses of savings and investments for many Nigerians, and in some cases, have even posed medical challenges.
“The spate of misinformation, disinformation, exaggeration, unverified promises, unsubstantiated claims, and brand hype by OAPs, skit makers, influencers, and brand owners is not only worrisome but has also led to loss of savings, investments and has caused medical challenges in some cases,” the statement read.
The ARCON boss reminded all stakeholders that all advertisements targeting the Nigerian market must conform to the Nigerian Code of Advertising and other ARCON pronouncements, as stipulated by the ARCON Act.
“This is to reiterate that all advertisements and advertising in Nigeria or targeted at the Nigerian market must align and conform with the Nigerian Code of Advertising and other pronouncements of ARCON in line with the ARCON Act,” he stated.
He pointed that, the Council would no longer tolerate the abuse of the advertising space by errant stakeholders, citing the negative impact on the economy and the citizenry at large. He vowed to prosecute any individual or corporate entity found guilty of sponsoring, creating, or exposing unapproved advertisements on any medium without the approval of the Advertising Standards Panel (ASP).
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