Brands
Eight tertiary institutions to compete for top spot at Advertising Industry Colloquium 2.0, June 27
By Amechi Obiakpu Eight tertiary institutions representing each of Nigeria’s six geo-political zones will compete for top honours in a creative advertising pitch as one of the highlights in the Advertising Industrial Colloquium 2.0, schedule for June 27, 2024. The institutions among which are Covenant University, Lagos State University, Nile…
Read More »Local brands should not be afraid to go global- experts
By Amechi Obiakpu Managers of local brands in the country have been advised to think global in the operation of their businesses. By thinking global, they look beyond their present state and also ensure that the brands remain relevant for a very long time. The advise was made…
Read More »NBC holds inaugural 3PL safety partnership
Nigerian Bottling Company (NBC) Ltd., a member of the Coca-Cola Hellenic Bottling Group (CCHBC) and strategic bottling partner of The Coca-Cola Company in Nigeria, recently hosted the inaugural edition of its Third-Party Logistics (3PL) Safety Partnership Program. The event took place at the NBC Ikeja Plant, bringing together key executives,…
Read More »NIMN inducts over one hundred new members
Premier body for marketing professionals in Nigeria, National Institute of Marketing of Nigeria (NIMN), on Thursday inducted over one hundred new members into various membership categories, underscoring its commitment to fostering high standards of professionalism and expertise in the industry. The induction ceremony took place during the Annual…
Read More »FBN Holdings announces Olusegun Alebiosu as MD/Chief Executive
Olusegun Alebiosu has been appointed the substantive Managing Director and Chief Executive Officer of First Bank. According to a statement by First Bank of Nigeria Holding Plc, the parent company of First Bank of Nigeria Limited, Alebiosu’s appointment was subject to the approval of the Central Bank of Nigeria (CBN).…
Read More »Our support for Ojude Oba Festival is to promote cultural values- Rite Foods
As excitement builds towards the 2024 Ojude Oba Festival, Rite Foods, leading food and beverage company has said it’s continuous support for the festival is aimed at preserving and promoting cultural values. This year’s festival will hold Tuesday, June 18, 2024 in Ijebu Ode, Ogun State. According to the organisers,…
Read More »NIMN to hold 2024 marketing conference with theme, “empowering Nigerian brands: leveraging local content for global success”
By Amechi Obiakpu The National Institute of Marketing of Nigeria (NIMN) is set to hold its Annual Marketing Conference and AGM in the historic city of Ibadan, Oyo State, June 20 to 22, 2024. The conference which is the biggest marketing event in the country is with the theme: “Empowering…
Read More »Burson: Reinventing how reputation creates competitive advantage for clients
Today marked the official launch of Burson, the global communications leader creating value for clients through reputation to enable innovation, growth and leadership. The brand identity and new client and talent offerings unveiled today articulate Burson’s expertise delivering creative and compelling solutions for building reputational capital. “Businesses and organizations are…
Read More »BUA Foods celebrates widows
In commemoration of the 2024 International Widows’ Day, Abdul Samad Rabiu Initiative for Africa (ASR Africa), on Wednesday, June 12, 2024, donated BUA Foods products as a palliative to widows. The event held at the International Women Society’s (IWS) Skill Acquisition Centre in Lagos brought smiles at the faces of…
Read More »Report reveals Nigeria’s advertising industry is N605.2b
Nigeria’s advertising industry is currently valued at N605.2b, indicating a huge contribution to the country’s GDP, a new report has revealed. The report commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations was carried out by PricewaterhouseCoopers (PwC) and presented to stakeholders Tuesday at…
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