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Brands - June 13, 2024

BUA Foods celebrates widows

In commemoration of the 2024 International Widows’ Day, Abdul Samad Rabiu Initiative for Africa (ASR Africa), on Wednesday, June 12, 2024, donated BUA Foods products as a palliative to widows.

The event held at the International Women Society’s (IWS) Skill Acquisition Centre in Lagos brought smiles at the faces of the widows- cheers renting the air.

The palliative, comprising IRS Pasta, IRS semolina, and BUA Rice – and N10 million grant were donated by ASR Africa during the 2024 Widows Feast and Empowerment programme organised by the IWS in Lagos State.

While speaking to journalists at the sideline of the event, the widows expressed their heartfelt appreciation to ASR Africa and BUA Foods’ chairman, for the donation of essential food items, hailing the quality of BUA Foods’ products.

ASR Africa, supported by BUA Foods, donated food and N10 million grant to bring relief to many widows facing economic hardship in commemoration of the 2024 International Widows’ Day.

“In our role as a company, we believe that our responsibility extends beyond business. It is about making a meaningful impact on the lives of those around us.”

“Our commitment to corporate social responsibility drives us to engage in initiatives like this, where we can make a tangible difference in the lives of those who need it most,” the Managing Director of BUA Foods, Ayodele Abioye, said.

Many widows highlighted the positive impact the donation of BUA Foods products would have on them.

Expressing her gratitude, one of the beneficiaries, Mrs Khadija Rufai, said, “We are overwhelmed with gratitude for ASR Africa for this generous donation of food items to us.

“This donation will alleviate significant pressure on my household, allowing me to focus on my children’s well-being and education.”

Another widow, Mrs Adebimpe Lanre, said, “this donation of BUA Foods’ product by ASR Africa is a lifesaver for many of us. It will make a huge difference in our households, allowing us to focus on other important needs.”

“Since I lost my husband, I’ve had to be resourceful in providing for my family. I know how nutritious and delicious BUA Foods’ products are and I am delighted to be going home with some, especially the IRS spaghetti, today,” a widow who is a resident of Lagos, Mrs Catherine, said.

Managing Director and Chief Executive Officer of ASR Africa, Dr. Ubon Udoh, said the N10 million grant was part of ASR Africa’s ongoing efforts to invest in social development as one of its primary focus areas.

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