Brands

Leading sausage roll brand, Rite Sausage Rolls have charged their consumers to chase their dream and conquer the challenges confronting it in its new ad campaign. For 16 years, Rite Sausage Rolls have been a staple in the lives of Nigerians, providing a delicious and convenient snack, and fuel to…

Emeka Chris Okeke, the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria,  has expressed delight at the progress made by the company in the past 10 years. Okeke noted that the company had broken many grounds and pioneered many initiatives in the Nigerian market. The marketing communications expert said, “MediaFuse-Dentsu Nigeria…

After successfully deployed NightVision in South Africa, Dentsu, a global media and advertising agency, has announced the launch of the ad tech solution in Nigeria. This tech driven solution the company says will transform marketing effectiveness in Nigeria. NightVision is an innovative new ad tech solution which utilizes advanced algorithms…

  By Amechi Obiakpu As technology is rapidly evolving, audiences are diversifying, and the global marketing landscape is undergoing changes, brand handlers who progress with the times will reap the benefit thereof. Executives at Dentsu Africa, who took the position said that leveraging technology has put the organization far above…

dentsu, one of the world’s leading integrated marketing communication networks, is holding its Africa regional conference in Nigeria. The Dentsu Africa conference commences on Monday, February 26, 2024, in Lagos and will end on Thursday, February 29, 2024, the Group Chief Executive Officer of MediaFuseDentsu Nigeria, Emeka Okeke, said. He…

Airtel Africa has launched Airtel Ads, Africa’s first integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time. Powered by Intent.ai, Airtel Ads is designed for media agencies and businesses, streamlining the process of purchasing…

Multi sector platform, Nigeria Consumer Service Index (NCSI), an outfit that measures customer satisfaction across diverse sectors in Nigeria on Wednesday, presented the 2023 consumer satisfaction report. The initiative which is in partnership with the West Africa Association of Customer Service Professionals (WASPs), according to them is aimed at changing…

  Iconic brand, Honeywell is set to re-enter the market with a fresh perspective as manufacturer, Flour Mills, a leading player in the FMCG sector, reintroduces the brand with the hit jingle,  “Bambamlala.” This strategic move according to the company marks a significant milestone for the brand as it reenters…

  A strong warning has been issued by the Advertising Regulatory Council of Nigeria (ARCON) to skitmakers, influencers and other stakeholders who adopt various means including misinformation and exaggeration to promote brands. The advertising regulatory body in the Nigeria (ARCON) through its Director-General, Dr. Olalekan Fadolapo, said in a press…

  LG Electronics continues to set new standards in consumer electronics with the unveiling of its latest lineup featuring sleek, minimalist designs tailored to enhance the modern lifestyle. In a world where technology seamlessly integrates into daily routines, LG Electronics understands the importance of design that not only complements living…