Home Brands Eight tertiary institutions to compete for top spot at Advertising Industry Colloquium 2.0, June 27
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Eight tertiary institutions to compete for top spot at Advertising Industry Colloquium 2.0, June 27

By Amechi Obiakpu

Eight tertiary institutions representing each of Nigeria’s six geo-political zones will compete for top honours in a creative advertising pitch as one of the highlights in the Advertising Industrial Colloquium 2.0, schedule for June 27, 2024.

The institutions among which are Covenant University, Lagos State University, Nile University, Abuja and Ebonyi State University emerged victorious from a rigorous pre-event competition.

The town meet gown is a landmark event that brings industry players, academics and policy makers together with the aim of bridging the gap for the growth of the advertising landscape.

Organised by the Advertising Regulatory Council of Nigeria (ARCON), the year’s event which is the second edition will hold at the Sheba Events Centre in Ikeja, Lagos.

The theme is: “Harnessing Emerging Technologies for Sustainable Advertising Education and Professional Excellence in Nigeria.”

Director General of ARCON, Dr. Olalekan Fadolapo said, the AIC 2.0 is part of the efforts of the regulatory council in reforming and advancing the growth of the advertising industry.

Speaking in a media parley held Friday, in Lagos, the DG said: “Recall some weeks ago, ARCON had in collaboration with the Ministry of Information and the NBC launched the Audience Measurement System. This was swiftly followed by the release of a report detailing the industry’s multiplier effect on the Nigerian economy.”

Dr Fadolapo observed that, these initiatives will set the stage for AIC 2.0, which he described as “an ongoing move that began with AIC 1.0, aimed at accelerating the growth of the advertising industry, bridging the gap between town and gown, and facilitating the integration of fresh talent into the industry.

“The Second Annual Advertising Industry Colloquium is not an isolated event, rather, it is a crucial component of ARCON’s comprehensive strategy to reform and advance the advertising industry in Nigeria,” the DG said.

Professor Rotimi Olatunji, Chairman of the Advertising Industry Colloquium and Academic Journal Committee, announced a list of dignitaries expected to grace the one day event.

He pointed that, Dr. Bayo Adekanmbi, Founder of Data Science Nigeria, will deliver the keynote address, focusing on the colloquium’s central theme.

“A panel of distinguished discussants, including Prof. Abigail Ogwezzy from the University of Lagos and Mr. John Ugbe, MD/CEO of Multichoice Nigeria, will further explore the implications of emerging technologies for the advertising industry. Other panelists include Engr. Dozie Mbanefo, Managing Director, New Crystal Communications; Yinka Adebayo, Head, Procurement, OMD West Africa; Kelechi Nwosu, MD, TBWA/Concept and Tunji Adeyinka, GMD, Republicom Group.

The colloquium, will be declared open by Alhaji Mohammed Idris, the Honourable Minister of Information and National Orientation.

According to Prof Olatunji, “The 21st century is experiencing the Fourth Industrial Revolution, defined by disruptive digital technologies and computational power.

“These emerging technologies are significantly impacting communication and media, particularly in advertising and marketing communication education and professional practices. AIC 2.0 presents a unique opportunity for the fusion of town and gown to critically explore strategies for leveraging these technologies,” he said

The colloquium will also feature the public presentation of the maiden edition of the ARCON Journal of Advertising and Marketing Communications (AJAMC). This academic and professional publication aims to provide a platform for collaboration between academics and professionals in advancing education, research, and applications in advertising and related fields.

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