First Bank celebrates 130 years of unbroken commitment to customers with ‘The Giant in You’ campaign
By Amechi Obiakpu
For thirteen decades, iconic financial institution, First Bank, has remained resolute in its commitment to customers. From tailor service offerings to business support, the foremost bank has consistently proffered cutting-edge services that have kept it connected to its customers and stakeholders alike, till today.
To reciprocate the trust reposed on it, the leading financial institution over the weekend unveiled a new thematic brand campaign, tagged “The Giant in You” to inspire one to greatness.
The campaign, according to the bank is aimed at empowering and supporting dreamers to achieve their dream by taking giant steps toward realizing their goals.
Speaking at the unveiling, Yinka Ijabiyi, Head of Brand and Stakeholders Management, First Bank said the campaign was designed to motivate the giant in the bank’s stakeholders that include customers.
“Throughout our 130-year history, we have been nurturing and creating giants and we are committed to continuing this legacy”, Yinka said.
“At First Bank, we empower, inspire, enable and support dreamers, achievers, innovators, entrepreneurs and everyday people to transcend the ordinary and begin to think giant thoughts, take giant steps, make giant strides and achieve giant goals,” He added.
He noted that inside every one there is a giant which needed to be stimulated to achieve the giant lifestyle which is what the campaign is hoping to inspire.
Continuing he said: “130 years, like they say is no beans- for an institution to be around for that long in an unbroken manner is worthy of celebration and the celebration is not just for the bank but the stakeholders that have made the bank what it is today”.
Similarly, Ismail Omamegbe, Head, Corporate Responsibility & Sustainability, First Bank, said the campaign central message is centered on the success of the bank’s stakeholders who are everywhere.
“Where are the stakeholders, in the community- from the customers to the media- and across the value chain- there is community. So we enable the giant in our community”, he noted.
First Bank promises a nurturing environment where customers can grow, learn, and hone their skills, building flourishing careers and becoming industry leaders.
The bank boasts of a diverse range of products that cater to all consumers and stakeholders, inclusive of GenZs and millennials.
Held at the EbonyLife Place Cinema, Victoria Island, the “Giant in You” campaign features corporate and product TV commercials.
The commercials centred around First Bank products among which are FirstDiaspora, XploreFirst, FirstMobile and FirstOnline.
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