Abimbola Mohammed shines at ADVAN Awards
Abimbola Mohammed, a cerebral content writer and consumate pen pusher has bagged a prestigious honour as ADVAN brand Journalist of the Year.
The coveted award which was presented to her at the ADVAN Africa Awards for Marketing Excellence 2025, was in recognition of her sharp storytelling, ethical reporting and dedication to journalistic excellence.
An innovative content writer and erudite wordsmith, Abimbola’s work set the bar for insightful and compelling brand journalism.
With the latest accolade, Abimbola had now scored a remarkable hat-trick in the Integrated Marketing Communication Industry, securing three notable awards in a space of four months.
The award, themed “Controlled Chaos: Mastering Marketing in a Hyper-Connected World,” was held at the Admiralty Conference Centre, where industry leaders and brand custodians converged.
John Ajayi, CEO/Publisher of MARKETING EDGE Publications, while congratulating the award-winning journalist, noted that Abimbola’s dedication, doggedness, and passion for journalism fell nothing short of his expectations, and the award was a testament to her excellence.
“I am absolutely thrilled to see Abimbola’s hard work and dedication being recognized with this prestigious award. As a key member of the MARKETING EDGE Publications team, Abimbola has consistently demonstrated a deep understanding of the marketing landscape and a passion for storytelling that has resonated with our readers.
“This award is a testament to Abimbola’s excellence as a brand journalist, and I couldn’t be prouder of her achievement. Her commitment to upholding the highest standards of journalism and her ability to craft compelling narratives that capture the essence of the marketing industry make her an invaluable asset to our team.”
Ralph Tathagata, the Managing Editor of MARKETING EDGE, while congratulating her noted that Abimbola’s win is a well-deserved recognition of her tireless efforts to deliver top-notch reporting and insights to our readers.
“As her editor, I’ve had the privilege of watching her grow into a exceptional brand journalist, and I’m thrilled to see her hard work paying off. This award is not just a testament to Abimbola’s individual excellence, but also a reflection of the high standards of journalism that we strive to uphold at MARKETING EDGE.”
A multimedia journalist who has made a name for herself in the world of journalism, marketing, and communications, Abimbola has established herself as a trusted voice in the industry, known for her insightful articles, compelling narratives, and results-driven solutions.
With a passion for storytelling, problem-solving, and business growth, Abimbola thrives at the intersection of these three disciplines. Her expertise spans content marketing, proofreading, and collaboration, honed through teamwork and effective communication. As a cooperative team player, Abimbola is dedicated to sharing insightful information and driving constructive change.
Her journey in journalism began at Lagos Traffic Radio, where she cut her teeth in the industry. She later joined Marketing Edge, where she covers Integrated Marketing Communications and also works with Hanoville Specialist Hospitals as a social media strategist.
She studied Mass Communication at Lagos State Polytechnic and has a Postgraduate Diploma in Mass Communication from Caleb University. She is currently pursuing her Executive Masters in Corporate Communications at Rome Business School and an MSc in Advertising and Public Relations at Caleb University.
Abimbola has received several awards and nominations, including the Brand Journalist of the year 2025 at ADVAN African Awards, Public Relations Journalist of the Year 2024 at the LaPRIGA Awards, Marketing Journalist of the Year 2024 at the Nigerian Marketing Awards (NMA), and Marketing Journalist 2023 at the Nigerian Marketing Awards (NMA). She was also nominated for the ADVAN African Awards in 2023.
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