Business Watch

  At an end-of-year inspirational talk delivered on 14th December, 2024 to his select mentees of young entrepreneurs in Nigeria monitored in Lagos, Dr. Leo Stan Ekeh advised them not to lose hope in the Nigerian economy, as he projects that the country shall start returning to a comfortable zone from the 3rd quarter…

Chinwe Bode-Akinwande (CBA) Foundation, a non-governmental organisation founded to promote the support of widows and disadvantaged children in the society, has expressed its continued support to give hope and strength to widows and disadvantaged children in the society. The widows are most times neglected, dejected, and isolated in the society,…

By Amechi Obiakpu Stakeholders in the Integrated Marketing Communications (IMC) and allied industries who are yet to adapt to the present technological revolution have been warned to align or be left behind. The admonition was predicated on the present innovation witnessed in the various industries as against the old order.…

    Brand Journalists Association of Nigeria (BJAN) on Friday elected a new set of executives to pilot the affairs of the association. The election saw the emergence of Daniel Obi of BusinessDay Newspaper as the new Chairman of BJAN, a body of journalists that reports the Integrated Marketing communications…

By Amechi Obiakpu Brand strategist and engagement consultants, Amb. Dr. Charles O’tudor has said that personal branding is no longer negotiable if any brand, organisation or individual desire to remain relevant in the evolving marketing communications sector. An accomplished author, public speaker, and thought leader, O’tudor made the statement at…

  By Amechi Obiakpu The Advertising Regulatory Council of Nigeria (ARCON) has kicked against the proposed “Chartered Out-of-Home Media Practitioners of Nigeria Bill, 2024 (SB.448),” noting that passage of the bill could destabilize the growing advertising industry. This Bill, according to ARCON, portends danger and capability to destroy the Nigerian…

    When it comes to leather, Nigeria is a major player on the global market. Between 2010 and 2022, more than 40 million goat and sheep skins valued up to $800 million, were exported annually to global fashion designers to make shoes, handbags, and other leather products accessories. Now…

  Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, Multichoice and Dr. Morayo Afolabi-Brown, Managing Director, TVC Entertainment Channel have been unveiled among an impressive roaster of speakers who will share their wealth of experience and knowledge at the Her Summit 2024. Her Summit an annual event…

  By Ikem Okuhu As the embarrassing, and if I may add, needless dispute between Dangote Refineries and the Nigerian government as represented by the NNPC lingers, the Paris Olympics arrived with a basket of lessons on country-of-origin branding that I feel this country and its leaders should learn from.…

Mimibi Academy, a leading organization dedicated to empowering women and promoting women’s health and well-being is partnering with Focus Africa, an international platform dedicated to promoting the activities of Africans, to host the Nigerian Golden Heart Awards. The Nigerian Golden Heart Awards, is a high-profile event that celebrates the successes…