Business Watch
Brand Journalists elect new executives
Brand Journalists Association of Nigeria (BJAN) on Friday elected a new set of executives to pilot the affairs of the association. The election saw the emergence of Daniel Obi of BusinessDay Newspaper as the new Chairman of BJAN, a body of journalists that reports the Integrated Marketing communications…
Read More »Personal branding is no longer an option- Dr. O’tudor
By Amechi Obiakpu Brand strategist and engagement consultants, Amb. Dr. Charles O’tudor has said that personal branding is no longer negotiable if any brand, organisation or individual desire to remain relevant in the evolving marketing communications sector. An accomplished author, public speaker, and thought leader, O’tudor made the statement at…
Read More »ARCON kicks against proposed bill to establish out-of-home media practitioners of Nigeria, says passage could destabilize the advertising industry
By Amechi Obiakpu The Advertising Regulatory Council of Nigeria (ARCON) has kicked against the proposed “Chartered Out-of-Home Media Practitioners of Nigeria Bill, 2024 (SB.448),” noting that passage of the bill could destabilize the growing advertising industry. This Bill, according to ARCON, portends danger and capability to destroy the Nigerian…
Read More »How Afrocentricity is fueling a Nigerian leather boom
When it comes to leather, Nigeria is a major player on the global market. Between 2010 and 2022, more than 40 million goat and sheep skins valued up to $800 million, were exported annually to global fashion designers to make shoes, handbags, and other leather products accessories. Now…
Read More »Dr. Tejumola, Afolabi-Brown, others unveiled as speakers for Her Summit 2024
Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, Multichoice and Dr. Morayo Afolabi-Brown, Managing Director, TVC Entertainment Channel have been unveiled among an impressive roaster of speakers who will share their wealth of experience and knowledge at the Her Summit 2024. Her Summit an annual event…
Read More »Paris 2024 runway Olympics, country-of-origin branding and lessons for filial cannibal Nigeria
By Ikem Okuhu As the embarrassing, and if I may add, needless dispute between Dangote Refineries and the Nigerian government as represented by the NNPC lingers, the Paris Olympics arrived with a basket of lessons on country-of-origin branding that I feel this country and its leaders should learn from.…
Read More »Nigerian Golden Heart Awards: Mimibi, Focus Africa collaborate to ‘celebrate the total woman’
Mimibi Academy, a leading organization dedicated to empowering women and promoting women’s health and well-being is partnering with Focus Africa, an international platform dedicated to promoting the activities of Africans, to host the Nigerian Golden Heart Awards. The Nigerian Golden Heart Awards, is a high-profile event that celebrates the successes…
Read More »Amazon accused of steering consumers to higher-priced items
A proposed U.S. class action suit accused Amazon of violating a consumer protection law by steering hundreds of millions of shoppers to higher-priced items in order to earn extra fees. The complaint filed on Thursday in federal court in Seattle, Amazon’s algorithm for choosing what to display in its…
Read More »Nigerian students abroad groan over naira free fall
Parents and many Nigerian students studying abroad have groaned over the rising tuition fees following the free fall of naira against foreign currencies, including dollar and pounds. For potential students trying to travel abroad for their studies, the exchange rates of naira to dollar and naira to pounds are…
Read More »World Bank says one in every 10 extremely poor people live in Nigeria
It is estimated that about 70.92 million Nigerians are in extreme poverty, according to the World Poverty Clock. The figure translates to 11 per cent of the world’s extreme poor. This means that, at least, one out of every 10 extremely poor people live in Nigeria. It would be…
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