Brands

Digital video advertising spending will continue to hit sharp gains — rising nearly 30% to $27.82 billion this year, according to eMarketer. Total digital video ad spending — which includes social platforms  — will make up 25% of all U.S. digital ad spending. Facebook will command an industry-leading $6.81 billion…

Facebook could be facing over $1 billion in fines for its latest privacy breach, which exposed at least 50 million user accounts. European regulators are considering a fine in the neighborhood of $1.63 billion, The Wall Street Journal reported over the weekend. Facebook’s lead European privacy regulator, Ireland’s Data Protection…

By Amechi Obiakpu Barely four years after it was launched, the ownership of Sabinews.com, has switched following a multi-million naira acquisition deal. Writer, journalist, teacher, Toni Kan and his partner Peju Akande announced the sale of their news website sabinews.com on Tuesday in a press statement. They said that the…

Telecommunications services provider, Airtel Nigeria has announced the launch of its 4G – LTE (Fourth Generation – Long Term Evolution) service in Delta State. Making the announcement on Tuesday, the telco said the 4G LTE will cover major cities and towns of the state including Warri, Effurun, Asaba, Kwale, Ughelli,…

Jameson Irish Whiskey has unveiled its ‘Smooth Taste, That’s Why” campaign featuring the best of the Alté scene. The cool and edgy campaign features brand influencers across music, fashion and lifestyle. The campaign will launch across thirteen billboards around Lagos and Abuja and features talented artist, BOJ, fashion influencer, Jess…

Vice President, Prof Yemi Osinbajo, Lagos State Governor, Akinwunmi Ambode and a host other dignitaries have confirmed to grace marketing communications expert, lolu Akinwunmi’s book launch on Thursday, September 27, 2018. The event is scheduled to coincide with Akinwunmi, CEO of Prima Garnet, 60th birthday anniversary. The event is slated…

Adobe has opened an acquisition talk with Marketo, a cloud platform for B2B marketers, with the possibility of buying it for $4.75 billion, the company confirmed on Thursday. Marketo’s engagement platform will be integrated with Adobe Experience Cloud — strengthening Adobe against Microsoft and Oracle, commentators say. Started in 2006…

E-commerce site, Amazon, has displaced Microsoft in the digital’s “Big 3,” just behind Google and Facebook, according to revised estimates released Wednesday. Amazon’s position in the digital “Big 3,” became inevitable following its dominance in e-commerce sales especially in the area of digital advertising sales. While Amazon just barely nudged…

Start-ups based in the U.S. and with annual revenue under $1 million are being encouraged with a S3 Agency’s pro-bono campaign program for free. The Boonton, New Jersey-based agency, whose paid clients have included BMW, Tetley Tea and Wyndham Worldwide, promises to develop a “fearlessly creative ad campaign” for the…

Media giant, Publicis Groupe is excited extending the stay of its management board chaired by Arthur Sadoun for another four years. The company’s Supervisory Board Chairman and former CEO Maurice Lévy made the announcement Wednesday. Also to serve along Sadoun is Steve King, CEO Publicis Media and Anne-Gabrielle Heilbronner, secretary…