OAAN, APCON condemns indecent advertising truck at Lekki toll gate
A repulsive viral video of semi-nude ladies in a
see-through mobile advertisement truck circulating on social media has drawn
the ire of the Outdoor Advertising Association of Nigeria (OAAN) and the advertising
regulatory body in the country, Advertising Practitioners Council of Nigeria
(APCON).
The mobile advertising truck was reportedly sighted around the Lekki/Ikoyi toll gate in Lagos, with the state registration plate number APP713XL.
The two bodies registered their displeasure over the video in separate statements released on Saturday.
According to a statement issued by the President of OAAN, Emmanuel Ajufo, the association do not subscribe to the show of shame on the streets of Lagos by ladies dressed in nudity.
“OAAN is a responsible association and our members are disciplined and would not be involved in unprofessional campaign such as seen in the viral video.
“In strong terms we condemned with all sense of sincerity the Indecent Advertising campaign and its content. We as an association do not subscribe to the show of shame on the streets of Lagos by ladies dressed in nudity”.
On its part, APCON noted that the mobile advert violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours.
In a statement signed by its Acting Registrar/Chief Executive Officer, Ijedi Iyorha, rpa, the advertising regulatory body said that, it has activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future.
“APCON is committed to ensure that all advertisement in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility,” the statement reads.
Meanwhile the Lagos State Signage & Advertisement Agency (LASAA) has said that the full weight of the law, as enshrined in the Agency’s extant law, will be meted on the company owning this erring outdoor mobile truck.
LASAA has assured members of the public that the Agency shall henceforth scrutinize activities of mobile trucks to forestall a recurrence of such an avoidable obscenity.
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