Brands

After taking a “pause” year in 2018, Publicis Groupe is making its return to the Cannes Festival of Creativity next week. The said break in 2018 was said to be mandated  by CEO Arthur Sadoun, ostensibly so the holding company could focus its resources on the new technology platform Marcel.…

Tunde Adedoyin, President, OAAN Members of Outdoor Advertising Association of Nigeria (OAAN) have concluded plans to discuss the future of the industry following the challenges confronting the business environment in general and Out-Of-Home Advertising in Nigeria in particular. A statement signed by the General Secretary of the association, Femi Ogala,…

*Biodun Shobanjo gets inducted into Hall of Fame  BRANDCOM Awards Hall of Famer, Biodun Sbobanjo, Chairman Troyka Holdings (3rd right) By Amechi Obiakpu Telecommunications giant, MTN and one of the leading banks in the country, Access Bank were outstanding in the maiden edition of the BrandCom Awards. The awards,…

Brand and Marketing communications magazine, Brand Communicator, is set to organise BRANDCOMFEST scheduled for Thursday and Friday, May 23rd and 24th at the prestigious Shell Hall, Muson Centre, Onikan, Lagos. According to the magazine, BRANDCOMFEST was designed to be the largest gathering of stakeholders in the brand and marketing communications…

From L-R, Uche Unigwe, Sales Director; Grace Omo-Lamai, Human Resources Director; Rob Kleinjan, Finance Director; Jordi Borrut Bel, MD; Sade Morgan, Corporate Affairs Director; Uaboi G. Agbebaku, Esq Company Secretary/Legal Director; Chidum Ayeni, Business Transformation Manager and Emmanuel Oriakhi, Marketing Director, all of Nigerian Breweries Plc. By Amechi Obiakpu Contrary…

The Chief Executive Officer of Kantar Millward Brown Nigeria, Mrs. Ugo Geri-Robert has reiterated the importance of trust as factor in building brand success especially in a competitive environment. She also mentioned the following factors as leading to building trust in brands such as the brand being Aspirational, Emotional, Motivational…

From (L-R) Bolaji Okusaga, CEO, Precise Limited; Mrs Ugo Geri-Robert, CEO, Millward Brown Nigeria; Princewill Ekwujuru, Chairman, BJAN and Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, West Africa, Google. At the 2019 World Consumers Day Celebration, theme; Building Trusted Brands:The Nigerian Experience held in Lagos. By Amechi Obiakpu Stakeholders in…

Today, March 15 is World Consumer Rights Day (WCRD) celebration, a day set aside to draw attention to the plight of consumers all over the world. The day was set to mark the definition of consumer rights, as outlined by former US President John F. Kennedy. And to join the…

A new number range, 0901 has been announced by telecommunications services provider, Airtel Nigeria. The telco says the new 0901 number range, which brings its burgeoning numbering series scheme to eight, will offer more Nigerians an opportunity to experience seamless telephony/mobile Internet service on an innovative and affordable network with…

Brand Journalists’ Association of Nigeria (BJAN), has selected the Chief Executive Officer of Kantar Millward Brown, Mrs. Ugo Geri-Robert to deliver a keynote address at this year’s World Consumer Rights Day Celebration, on March 15, 2019. The symposium is an annual event organised by BJAN as part of its effort…