Brands

  By Amechi Obiakpu The need to rejig the current economic framework to give room for growth and development not only to individuals but to companies and by extension the country, has been underscored. And to ensure this, organisations must now shift from the old ways of doing things to…

Joseph Edgar is a Director at Katunga Media Limited, a 360 degree marketing communications outfit with deep African roots. Edgar has over 20 years experience which span across different sectors of the Nigerian economy. He shared in this interview, views on how Nigerian media can help stem the issue of…

By Amechi Obiakpu Integrated Marketing Communications experts have spoken in one voice on the need for managers of the country to set a definite brand identity that will chart a course for the nation. They said that until a clear cut direction is given for brand Nigeria, the desire of…

By Amechi Obiakpu Group Head, Corporate Communications of First bank, Mrs Folake Ani-Mumuney will alongside Ikechi Odigbo, Group Managing Director at DDB Lagos, lead a group of stakeholders in the Integrated Marketing Communications space to discuss the effect of fake news on brands. The discuss which is the second in…

As part of its expansion move to reposition the company, FCB International has restructured the top echelon of its leadership. The international agency will now be headed by its former chief creative officer Luis Silva Dias as the Chief Executive Officer (CEO). As part of his portfolio, Dias will oversee…

Resourceful brand communications journal, Brandcampaign magazine is set to launch a special edition tagged, “50 Most Influential Marketing Communications Practitioners in Nigeria,” to mark its 7th year anniversary. The publication focusses on the contribution and impact of the players on the country’s Integrated Marketing Communications (IMC) space. Leading the pack…

Additional measure has been introduced by Facebook to make the continuous use of fake accounts difficult to run. The social media giant said Friday that it it demanded authorization from its users who have a large number of followers in the United States. “Today we’re introducing Page publishing authorization starting…

Phone giant, Apple has denied allegations that it is listening to users during calls. Apple Inc told U.S. lawmakers on Tuesday that its iPhones do not listen to users without their consent and do not allow third-party apps to do so either. The response came following enquiry by lawmakers if…

Ramon Laguarta on Monday succeeded Indra Nooyi as the new CEO of PepsiCo. Nooyi had served as the Chief Executive of the beverage giant for 12 years. PepsiCo’s board of directors announced that Laguarta, 54–a 22-year PepsiCo veteran who has served as the company’s president since September 2017–to CEO and…

In alignment with its commitment to promote the creative energy of African artists to strengthen the growth of the art industry, Nigeria’s foremost insurer, Leadway Assurance has announced its  partnership with Sao Café for the 2018 edition of contemporary art exhibition tagged, ‘Sao and the Muse 3’. This year’s exhibition…