Hero Lager presents Echefula, Never Forget Your Identity

Hero lager, a beer brand from the stable of International Breweries Plc, a proud part of the AB InBev family, has kicked off a unique campaign tagged Echefula, “Never Forget Your Identity” in Igbo dialect. The campaign seeks to connect the brand at an even deeper level with the people that have welcomed and accepted it as part of their culture while also reminding consumers to take pride in their heritage, identity, celebrate their culture and embrace their traditions.

This campaign will explore the uniqueness and beauty of diverse ethnic groups in Nigeria, while encouraging Hero loyalists to be proud about their heritage, way of life, beliefs and tradition.

“This campaign was initiated out of a strong desire to underline our identity as a people and to reawaken the spirit of who we are, our values, our history, the great exploits of our generation past and more importantly as a call to action to Never Forget our identity as HEROes irrespective of wherever in the world we may be,” said Marketing Director, International Breweries, Tolu Adedeji.

“The Echefula campaign is aimed at the preservation of our cultural heritage and will in its eventuality shed more light on some cultures, highlighting specific aspects of some traditions that make them special and worth honoring. By so doing, Hero will encourage consumers both home and abroad to take pride in their heritage and identity,” Tolu added.

Organisers of the campaign noted that, there will also be a cultural festival and the festivities will continue with in-bar activations where loads of exciting prizes will be up for grabs