Big Fiesta: NB takes celebration to 16 locations, over 96,000 consumers across Nigeria
By Amechi Obiakpu
Sixteen locations across Nigeria will light up for the Nigerian Breweries “Big fiesta” campaign, an Easter event aimed at connecting over 96,000 consumers thereby creating joyful memories.
Powered by Nigerian Breweries, a leading multi category beverage company, the Big Fiesta, according to Sarah Agha, Marketing Director, Nigerian Breweries, stemmed from the massively successful Legendary Christmas campaign which re-imagined Christmas and changed the narratives about how Nigerians celebrate.
Speaking at a media luncheon which attracted top dignitaries from various sectors of the economy including the media, held in Ikeja on March 18, 2026, Agha said the campaign will cover 39 experiences in 16 locations connecting over 96,000 consumers across the nation.
She explained that the experiences will be created by different brands under the brewery giant, to create fun memories for their respective target audience in particular and Nigerians in general.
“Nigerian Breweries and Heineken exist for the purpose of brewing the joy of true togetherness.
“As a company we love to celebrate every single day, not so much as to the things we do, but those occasions that create moments to bring people together”.
“At NB we have operated in the country for 80 years and we want to continue to exist for the next 80 years. That is where we capture our ambition to build legendary brands to create legendary experiences because for us one does not exist without the other”.
Speaking on the legacy of culture which Nigerian Breweries has channelled it’s narration, Agha said: “We have a strong legacy of culture in Nigeria- this is something we are extremely proud of and will continue to invest in arts, music, culture knowing that these bring to bear the soft power of Nigeria”.
“As a leading multi category beverage company we keep asking ourselves how do we stand out and the response is by raising the bar and doing things differently, one of those moments was the legendary Christmas where we light up 80 cities across the nation even in places where it was not cute to do so,” she said, adding that: “we are hoping to recreate such memories in the Big Fiesta this Easter weekend.
In his remark Ozodinma Odenigbo, Head, Corporate Affairs Nigerian Breweries noted that celebration is synonymous with the brewery giant- hence everything it does is to bring that feeling of celebration.
“For decades we have been part of togetherness, culture and creating fun memories. This Easter is a time to reflect on togetherness and the rich culture that we have”, he emphasised.
The Big Fiesta, which promises to be the biggest and massive event has as part of the lineup: Rave Experience in Port Harcourt on March 22, the 2Baba Experience in Lagos on March 29, the Tiger Street party in Onitsha on April 5 and the Life Fiesta featuring Flavour Live-in-concert in Aba on April 5.
According to the organiser, the event will feature some of the leading Nigerian music acts including, Young John, Shalipopi, Phyno, Flavour and of course the implication crooner, Innocent “2Baba” Idibia.
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