NB, LG Electronics, Fearless Energy Drink, Others honoured at MediaConsortium Awards 2024
By Amechi Obiakpu
Brewery giant, Nigerian Breweries, LG Electronics, Fearless Energy Drink and Checkers Custard, among others were on Thursday, September 26, 2024 honoured at the 2024 edition of MediaConsortium Conference and Awards, held at the prestigious Lagos Chambers of Commerce and Industry (LCCI), Alausa, Ikeja.
The brands were honoured after emerging victorious for their outstanding performance in various categories in the annual event.
This year’s conference which is the second was with the theme: “Meeting the Brands/Consumers’ Expectation in a challenging economy.”
The keynote address presented by Yinka Adebayo, Group Executive Director at Omnicom Media Group- WeCA, centred on the nexus between consumers and brand expectation and how a middle ground can be forged to foster an enduring relationship between both parties.
In the awards category, Brewery giant, Nigerian Breweries won the Sustainability Company of the Year Award 2024, Nestle Nigeria won the Transformational Impact award for the Year 2024 while Without-A-Box- was adjudged Future Leader in Perception Management.
In the Brand Journalist category, Daniel Obi of BusinessDay emerged winner while Victor Gbenga Afolabi was voted Outstanding Contribution to SME Growth Through Technology.
Others were:
Mamador Vegetable Oil- Edible Oil of the Year 2024.
Integrated Indigo Ltd- Outstanding PR Agency of the Year 2024.
Fearless Energy Drink- Energy Drink Brand of the Year.
BUA Premium Wheat Brand- Premium Flower Brand of the Year
Indomie Noodles – Consumer-Friendly Brand of the Year.
Interaction Chanel- Outstanding Agency in Out-Of-Home Measurement.
Oracle Experience Ltd- Experiential Marketing Agency of The Year 2024.
Golden Penny Spaghetti- Pasta Brand of the Year 2024.
The event which leveraged on the success of the maiden edition, held in 2023, attracted stakeholders within the IMC and allied industry.
In his keynote Yinka Adebayo said brands and brand managers must continue to re-invent themselves if they must continue to enjoy enduring patronages from today’s consumers. Such re-invention he pointed must be tailored towards meeting the desired expectations of the today’s consumers that keep evolving.
The event also featured a brief presentation from Ajinomoto Foods Nigeria Ltd on the health benefit of consuming Ajinomoto seasoning.
Brands like Nestle Nigeria, Nigerian Breweries, GDM Group, Ajinomoto, Tolaram Group and Fearless Energy Drink partnered MediaConsortium to make the event a success.
Other partners were, Without-A-Box, QVT Media, Checkers Custard, Nigerian Breweries, Mamador Vegetable Oil, LG Electronics and Flour Mill of Nigeria.
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