Beyond talk: AJINOMOTO Foods Nigeria and the healthy living advocacy
With a committment to promoting healthy living among Nigerians, AJINOMOTO Foods Nigeria Ltd, a company committed to bringing quality, great taste, convenience and value to Nigerian consumers restated the position at the 4th edition of MediaConsortium Conference.
The event held Friday, September 18, 2026, at Lagos Chambers of Commerce and Industry (LCCI) Alausa, Ikeja, Lagos pulled stakeholders from the Integrated Marketing Communications (IMC) space, and allied sectors including the media, to discuss, “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumers”.
For AJINOMOTO Foods Nigeria, that value shift is in its resolve to ensuring that it’s products which are made from natural source get to the homes of many Nigerians and the value inherent.
From the AJI-NO-MOTO® Umami seasoning, made from sugarcane and contains only one-third of the sodium found in table salt, through to the Delidawa, a native taste maker; and MaDish®, a complete All-in-One Seasoning with no need to add cubes may just be all that any lover of good taste needs to add spice to their meals.
Speaking during a sampling presentation at the event, Francisca Ikediashi, Head of Corporate Communications at AJINOMOTO Foods Nigeria, took a firm position: the company does not simply sell seasoning, but as a partner in food education, culinary development, enterprise and consumer wellbeing; “we inform on how to explore our products to add value and better everyday food experiences to your cooking and your businesses”.
Explaining the products to the audience and the value inherent Francisca stated: “AJI-NO-MOTO® Umami Seasoning is our flagship MSG product and represents our expertise in Umami—”the fifth basic taste.”
She listed the benefit of consuming the seasoning to include, enhancing the natural savoury taste of food; made from sugarcane; helps to bring out the deliciousness of ingredients; and helps with salt-reduction.
On the DeliDawa™ a native taste maker, it brings the loved taste of Iru, Ogiri & Daddawa closer to consumers.
With DeliDawa, there are no inconvenience of grinding; no pungent smell and it is processed under hygienic condition (sealed and not exposed to dirt and flies) with longer preservation life.
“MaDish®, complete all-in-one seasoning provides seasoning and flavour in one product.
It is suitable for consumers looking for easy, consistent meal preparation without compromising taste. “We have Curry & Chicken for (Fried rice, boiling / marinating Proteins, Curry sauces, frying eggs etc).
“Secondly, Tomato & Beef for (Jollof rice, stews) Instant Spaghetti mix- all the seasoning and spice you need for spaghetti. One 25g of MISM equals one 500g spaghetti.MaDish® powdery seasoning products is for convenience, attractive colour, aroma and consistent taste,” she added.
The presentation was followed by a cooking demonstration on how one can prepare delicious and colourful fried rice conveniently using only the MaDish® Curry & Chicken, while delivering on the benefit of Complete All-in-One Seasoning with no need to add cubes.
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