Peggy Akudo Abengowe: From Top 50 Industry Changemaker to CBIA award
By Amechi Obiakpu
After winning the Top 50 Industry Changemaker in the Integrated Marketing Communications award in December, Peggy Akudo Abengowe crowned the year 2025 with a Creative and Branding Icon Award (CBIA).
Abengowe is an award winning and dynamic media professional, brand and modern trade specialist, author and Business consultant whose work is evinced in the checkers brands where she currently sit as the head of Marketing at Checkers Africa ltd.
She was honoured among a list of CBIA awardees that comprises professionals from the creative space, in a colourful event held on Thursday, December 18, 2025 in Ikeja, Lagos.
The event drew stakeholders from the Integrated Marketing Communications (IMC) and allied sectors, including the media, experts whose strategic insight, creative execution, and leadership have shaped the narratives in Nigeria’s creative sector.
An outstanding communications practitioner, Abengowe’s influence is presently being felt in the Checkers Custard brands that comprises Checkers Custard, Checkers 3-In-1 Pap, Checkers Choco Tee and Checkers Peanut.
Designed as a platform to honour the thinkers and builders behind the growth of the creative industry, CBIA is aimed at identifying those who challenge norms, invent new paths, inspire culture, and shape narratives that stand the test of time, says Lukman Ishau, Convener and Publisher, Marketing Space, organiser of the award.
“Their behind-the-curtain dedication is the foundation upon which great brands are built, and today we proudly bring their contributions to the forefront,” Ishau said.
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