By Amechi Obiakpu
Group Head, Corporate Communications of First bank, Mrs Folake Ani-Mumuney will alongside Ikechi Odigbo, Group Managing Director at DDB Lagos, lead a group of stakeholders in the Integrated Marketing Communications space to discuss the effect of fake news on brands.
The discuss which is the second in its bi –annual capacity engagement sessions for journalists and other stakeholders according to the organisers, Katunga Media in partnership with Brand Journalists Association of Nigeria (BJAN) with support from the Nigerian Institute of Public Relations, will focus on fake news and its resultant effect on brands especially its direct impact on productivity and resultant effect on employment and the economy at large.
The event is slated for October 12, at the Leola Hotel, former Leadway Protea Hotel, Maryland and is themed: ‘Ensuring Effective Brand Protection and Projection in the era of Fake News’.
Executive Vice Chairman of Katunga Media, Edgar Joseph said, “the need for brand custodians to seek very credible and sustainable response to this malaise cannot be over emphasised, as a result of the critical damage it fosters on brand reputations which in most cases leads to the erosion of market share”.
Mrs Folake Ani Mumuney is expected to speak on ‘identifying the specific impacts of Fake news on Brands’, while Mr. Ikechi Odigbo who is also the President of the Association of Advertising Practitioners of Nigeria (AAPN) will be speaking on ‘Fake News and its effect on Brand Value, the role of brand custodians and brand reporters.’
A distinguished panel of discussants made up of industry professionals and representatives from the Media both online and traditional including, Mr. Diran Olojo of FCMB, Mary Ikoku, Bose Oke and Emeka Opara of Airtel among others.
Goddie offose, BJAN president in his own contribution stated that brand journalists have watched very closely at the erosion of credibility in news reportage by these rogue reports and its resultant additional challenges Brand Custodians are made to face as they struggle to protect their brands within a very harsh operating climate, hence the decision to team up with Katunga on this session.