Advertising industry stakeholders to focus on “Repositioning Marketing Communications for the Next Frontier” at the 2026 National Advertising Conference
Focus will shift on “Repositioning the Marketing Communications Industry for the Next Frontier,” when the country’s advertising and marketing communications ecosystem gather at the 2026 National Advertising Conference (NAC).
The industry’s flagship annual gathering scheduled to hold from 11th to 13th November 2026 in Abuja, will bring together leading professionals across the marketing communications value chain – including advertisers, agencies, media owners, regulators, technology innovators, and business leaders – to examine the trends, disruptions, and
opportunities shaping the future of the industry.
The conference with theme: “Repositioning the Marketing Communications Industry for the
Next Frontier,” will feature insightful keynote sessions, high-level panel discussions, industry papers, and exhibitions centered on critical themes, including: Rethinking Marketing Communications: The CMO’s Perspective; The Future of Awards in the Marketing Communications Industry; Regulation in the Next Frontier: Regulating Digital Marketing and AI in Nigeria and; The Nigerian Creative Economy: The Place of the Advertising Industry.
In addition to thought-provoking sessions, the conference will feature exhibition booths and interactive displays showcasing innovation, creativity, and emerging solutions from across Nigeria’s advertising and communications industry, according to a statement from ARCON.
This year’s conference will host an impressive lineup of distinguished speakers and industry leaders, including but not limited to: Mohammed Idris, Honourable Minister of Information and National Orientation; Hannatu Musa Musawa, Honourable Minister of Art, Culture, Tourism and the Creative Economy; Olu Akanmu, Former CEO of Opay and Executive in Residence, Lagos Business School; Idemudia Dima Okojie, Marketing Director, West Africa, Mastercard; Patrick Gomes, COO, FMEIL; Tony Agenmonmen, CEO, OE&E Consult among others.
“As the marketing communications landscape continues to evolve amidst economic pressure, rapid digital transformation, artificial
intelligence, and changing consumer behaviour, this year’s conference will serve as a strategic platform for meaningful dialogue,
thought leadership, and industry-wide collaboration aimed at driving sustainable growth and innovation.
Interested participants are encouraged to register early and stay updated via: www.nationaladvertisingconference.com.
*Photo shows some stakeholders at the 2025 National Advertising Conference, held in Abuja.
Do you have a compelling story to tell? Contact us via our email: espinewsng@gmail.com or call/WhatsApp on 08032519246.
