Isitua-Onukwu succeeds Nwosu as CEO TBWA\Concept Unit
George Isitua-Onukwu has been appointed the Chief Executive Officer of TBWA\Concept Unit, a Lagos-based creative agency within the TBWA Worldwide network.
He succeeds Kelechi Nwosu, whose leadership established TBWA\Concept Unit as one of Nigeria’s most respected creative agencies, known for bold work like the Proudly Made in Aba campaign and Spirit of Lagos project.
The announcement made by the Board of TBWA\Concept Unit, noted that Isitua-Onukwu’s appointment takes effect July 1, 2026.
According to a statement from the agency, “the appointment signals the next chapter in TBWA\Concept Unit’s evolution”.
“We are expanding the Agency model. Under Nwosu, the agency began diversifying beyond traditional campaign work. George will accelerate that shift with greater intensity and structure,” the statement added.
The vision is to transform into a disciplined, future-thinking creative company that builds owned intellectual property, technology-enabled solutions, and scalable products to solve marketing performance problems for itself and its clients.
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