Checkers Custard emerges Consumer Value Brand at Brand Handler’s Summit & Awards
By Amechi Obiakpu
Leading FMCG brand, Checkers Custard has emerged Consumer Value Brand of the Year 2026.
The pudding brand was adjudged winner at the 2nd edition of The Brand Handlers Summit, held Friday, June 5, 2026 at the Sheba Center, Maryland, Lagos.
The event under the theme: “Marketing The New Africa: Driving Growth Through Innovation, Culture, And Youth Influence”, pulled stakeholders in the Integrated Marketing Communications space, decision makers and students to discuss the need to place African brands on the world map for sustainable growth and also to honour brands whose work has advanced marketing practice in Nigeria over the past year.
Lukman Ishau, Convener, Brand Handler’s Summit says these awards symbolise resilience, discipline, and bold thinking in a competitive environment.
“We celebrate brands that demonstrate strategic clarity, agencies that push creative boundaries, and professionals whose leadership raises the bar for excellence. In doing so, we reinforce a culture where innovation is rewarded and integrity is expected”.
For brands like Checkers Custard, demonstrating strategic clarity is not a buzzword, but one rooted in the company’s DNA. Small wonder Checkers Africa Custard since venturing into the country’s volatile market has been consistent with its target of remaining visible and meeting the demand of the consuming Nigerian public and beyond.
With a very deep knowledge of the taste, lifestyle and customs of the Nigerian consuming public, the company has been able to build a rich portfolio of products that has become consumers’ delight. And every one of the products has become award winners in their own right.
Leading the pack, is the flagship brand- Checkers Custard, which has been decorated with multiple honours from different platforms – the latest being the Brand Handlers Summit 2026.
Other brands within the organisation’s portfolio are: Checkers Crunchy Peanut, Checkers Custard Pap 3-in-1, Checkers 3-in-1 ChocoTee and, Checkers Corn Flour.
Peggy Abengowe, Marketing Manager at Checkers Africa, who received the award on behalf of the organisation pointed that Checkers brand has been consistent in ensuring “our consumers get the best quality products and the latest win as the Consumer Value Brand of 2026 is a testament to that fact”.
“Checkers Custard brand will not relent on this path and will continue to serve the Nigerian consumers with affordable and nourishing food products,” she added.
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