Brands

Any brand that will stand the test of time, the brand handlers must be consistent, adaptable and be purpose driven. This position was made by Franklin Ozekhome, Vice President, Strategy and Innovation at Chain Reactions Africa, at the Creative and Branding Icon Award (CBIA) held Thursday, December 18, 2025 in…

By Amechi Obiakpu Seasoned marketing specialist and thought leader, Yinka Adebayo, has bagged the maiden Creative and Branding Icon Award (CBIA). Adebayo, who is the Group Executive Director, Omnicom Media Group, was honoured for his contribution towards the growth of the creative and marketing industry. He was honoured among over…

By Amechi Obiakpu After winning the Top 50 Industry Changemaker in the Integrated Marketing Communications award in December, Peggy Akudo Abengowe crowned the year 2025 with a Creative and Branding Icon Award (CBIA). Abengowe is an award winning and dynamic media professional, brand and modern trade specialist, author and Business…

By Amechi Obiakpu Renowned professor of Marketing and distinguished academic, Prof. Uchenna Uzor has frowned at the manner brand handlers cut back on marketing budget and yet expect brands to do well, even as he charges agencies to bring the differentiable value to the brands they manage. Prof. Uzor who…

In furtherance of its commitment to promoting enduring brands that keep their promises to consumers, BrandXchange — organizers of the Consumers Value Awards (CVA) — has unveiled a distinctive plaque for winners of the 2025 edition. The unveiling took place at the Ijakadi Hall of the prestigious Radisson Blu Hotel,…

The National Institute of Marketing of Nigeria (NIMN) on Monday evening officially inducted visionary marketing leader professional and strategist, Sandra Amachree as a Fellow of the Institute. The Institute also inducted its first female President, Dr. BolaJoko Bayo-Ajayi, and recognized outstanding professionals in a night of excellence, professionalism, and historic…

By Amechi Obiakpu The future of the marketing communications profession lies in how well stakeholders within it are able to proactively embrace innovation, technology, data-driven marketing and artificial intelligence, among others. This was contained in a communiqué following the deliberations at the 2025 National Advertising Conference (NAC) held, November 12…

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday hosted a spectacular 10th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025), with Integrated Indigo and Teksight Edge  winning big. The event held at the MUSON Centre, Onikan, Lagos, marked a decade…

Brand Journalists Association of Nigeria (BJAN) has commiserated with Marketing Edge over the passing of its Founder and Publisher, Mr. John Ajayi. The news of Mr. Ajayi’s passing was announced on Wednesday, December 10, 2025. In a statement issued on Thursday, BJAN Chairman, Daniel Obi, described Mr. Ajayi’s death as…

MILO Nigeria has signed former Super Eagles captain, Ahmed Musa and youth role model; Mansurah Isah, among other popular influencers from the north. The idea the brand noted is to strengthen its long-standing connection with consumers in Northern Nigeria. Others are actress, filmmaker, humanitarian and social impact advocate; Ali Jita,…