Brands

  For decades, the architectural framework of modern marketing has relied heavily on a simple, Faustian bargain: corporate entities lease the cultural relevance, goodwill, and emotional equity of human beings to humanize their products.  From global sportswear conglomerates to local consumer goods manufacturers, the formula remains unaltered. A brand identifies…

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical communication and capacity building within Nigeria’s organised private sector. The framework for the partnership was established during a courtesy visit…

Consumers are now enabled and empowered by technology to say it when and how they see or feel it. We live in a world of expression — images of excellence, images of disappointment, instant reactions, on-the-spot reports of our experiences and emotions. From customer encounters to service failures and moments…

  Heineken’s global media assignment has been retained by Dentsu, after a formal review, the brewer confirmed, according to a report by Mediapost. Quoting agency research firm, COMvergence the platform reported that, the company spends an estimated $550 million on media annually. Heineken also consolidated its creative roster with three…

  By Amechi Obiakpu The Lead Consultant/CEO of Drawbridge CM Limited and General Secretary of PRCAN, Hassan Abdul, mnipr, arpa, has advised aspiring PR entrepreneurs to adopt a gradual transition strategy into business ownership in order to minimise financial and operational risks. According to him, building a successful PR consultancy…

MediaConsortium, a marketing, brands and business publication has announced the postponement of its CSR Impact and Excellence Conference. The event earlier scheduled for Friday, May 15, 2026 at LCCI, Alausa, Ikeja will now hold in September and be incorporated in its flagship Integrated Marketing Communications (IMC) Conference, at the same…

LG Electronics is reinforcing its long‑standing leadership in Nigeria’s competitive audio market with its xboom speakers and premium Soundbars, at a time when consumer demand is shifting toward smarter, high‑performance and lifestyle‑focused entertainment solutions. With a heritage rooted in quality and trust, LG continues to set the standard for immersive…

  As the global business landscape shifts from a pure profit-driven motive toward a more holistic, purpose-led approach, all eyes are on the Lagos Chambers of Commerce and Industry (LCCI) in Alausa, Ikeja. Next Friday, May 15, 2026, MediaConsortium will host the second edition of its highly anticipated CSR Impact…

  Wole Olagundoye, Managing Director of Outori Limited, and Victoria Uwadoka, Head of Corporate Communications, Public Affairs & Sustainability at Nestle Nigeria, have confirmed to deliver the keynote address at the second edition of Brand Handlers Summit & Awards, even as preparation intensifies ahead the event. The summit, themed “Marketing…

  From April to June 2026, over ₦80 million in cash and meaningful prizes are up for grabs in the NESCAFÉ Next Level Promo campaign. The campaign which runs nationwide, the brand says is aimed at supporting entrepreneurial growth. During the campaign, consumers stand a chance to win cash, airtime,…