Brands

  LG Electronics (LG) has inspired millions across Africa through its groundbreaking Make Life Good reality series, a unique platform that combined the power of innovative technology with community transformation. Produced in partnership with MultiChoice, a Canal+ company, and hosted by acclaimed actress Jessica Dlamini, the series showcased how LG’s…

A line up of industry professionals and esteemed experts have been selected to speak at the 2026 Advertising Industry Colloquium (AIC) on August 6, 2026, in Lagos. They include: Olu Akanmu, Academic Director of Lagos Business School’s Tech-Leap Initiative; Dozie Mbanefo, Managing Director, New Crystal Communication Limited, and Omowunmi Owodunni,…

The Advertising Regulatory Council of Nigeria (ARCON) has named Yinka Adebayo, Group Executive Director, Omnicom Media Group West & Central Africa, as Chairman of a newly inaugurated Special Recognition Awards Committee. The Committee is saddled with the responsibility of overseeing the planning, coordination, and successful execution of the forthcoming ARCON…

The National Advertising Conference Organising Committee has announced Tolaram Group Nigeria as a lead sponsor for this year’s conference, even as it extends invitation to other organisations to partner with it. The conference, one of the industry’s most anticipated gatherings is scheduled to hold between November 11 to 13, 2026…

More than 41,000 consumers across the country were rewarded as NESCAFÉ, Nigeria’s leading coffee brand concludes loyalty campaign. Tagged NESCAFÉ Next Level Promo, the consumers were rewarded in the nationwide campaign designed to celebrate consumer loyalty while supporting entrepreneurial ambition. Running from April to June 2026, the promotion invited consumers…

Strategic Public Relations has been advocated as a critical pillar for nation building and public trust. This was the position of communication experts at the grand finale of the Lagos PR Fest 2026. Organised by the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), the experts recognised…

By Amechi Obiakpu The lingering insecurity situation in the country has continued to alter the way of life of Nigerians. The business environment is also not immune to this as not only is it dealing with the twin problem of high operating cost occasioned by harsh economic climate and low…

  Nestlé Nigeria, working alongside coalition partners, has completed the 2026 World Environment Day community sensitization and clean-up campaign across 12 locations nationwide, bringing together volunteers, communities and stakeholders in coordinated action to support environmental stewardship and responsible waste management. Speaking on the initiative, Victoria Uwadoka, Lead Corporate Communications, Corporate…

The Brand Handlers Summit & Awards 2026 concluded with marketing communications experts advocating for culture, innovation and AI as factors of making Africa global growth hub, even as they challenged conventional thinking and presented a compelling vision for the continent’s future. The summit, held at Sheba Centre in Lagos, opened…

  Focus will shift on “Repositioning the Marketing Communications Industry for the Next Frontier,” when the country’s advertising and marketing communications ecosystem gather at the 2026 National Advertising Conference (NAC). The industry’s flagship annual gathering scheduled to hold from 11th to 13th November 2026 in Abuja, will bring together leading…