Brands

Truecaller, the leading global communications platform, today announced the expansion of its Business Chat platform, making it accessible to global channel partners and enterprise solution providers. By “opening up” market access to its platform, Truecaller is empowering partners to transition their enterprise clients from legacy, low-trust SMS to a verified,…

Rising music sensation Qing Madi has been unveiled as the face of the “Me & MAGGI, So Good Together,” campaign. The move is a bold step in the Maggi brand’s journey to deepen its connection with a new generation of Nigerians. The unveiling, held at Nestlé Nigeria’s Head Office in…

  The brewing giants in Nigeria, Guinness Nigeria Plc and Nigerian Breweries Plc, recently announced increases in price points for their products. People who watch developments in the global economy will easily agree it was time to sell a bottle for more; the IRAN versus Israel-United States war has triggered…

  With humidity levels rising across Nigeria, particularly during the rainy season and in coastal cities, indoor spaces are facing growing challenges, from damaged furniture and mold growth to compromised air quality. LG Electronics is stepping up with the launch of its Smart Dehumidifier in Nigeria, offering an innovative solution designed…

Nestlé Pure Life has been the 2025 Product of the Year LEADERSHIP Newspaper, a leading media institution in West Africa. The award highlights products that set the standard for performance, innovation, and impact within their category. Nestlé Pure Life was recognized for its consistent delivery of safe, high-quality drinking water,…

By Amechi Obiakpu Sixteen locations across Nigeria will light up for the Nigerian Breweries “Big fiesta” campaign, an Easter event aimed at connecting over 96,000 consumers thereby creating joyful memories. Powered by Nigerian Breweries, a leading multi category beverage company, the Big Fiesta, according to Sarah Agha, Marketing Director, Nigerian…

The Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) have commended Rite Foods Limited for its commitment to safe, high-quality manufacturing and its consumer-centric approach that continues to strengthen consumer confidence in Nigeria’s food and beverage sector. The commendation…

By Amechi Obiakpu Brand Manager of Fearless energy drink, a leading energy brand of Rite Foods Ltd, Olaniyi Aderuku, has said that the brand is a good choice for people who desire mental alertness for daily activities and not just about physical performance alone. Many consumers have for years associated…

By Amechi Obiakpu After successfully publishing “Protect yourself,” a guide to consumer rights and protection, Sola Salako Ajulo’s Consumer Advocacy Foundation of Nigeria (CAFON), a consumer advocacy platform, unveiled CAFON Consumers Companion (3C) an AI powered consumer rights guide, on Friday March 13, 2026. Speaking during the 2026 World Consumer…

  By ‘Sola Salako Ajulo Introduction When we talk about consumer protection in Nigeria, we often speak in legal language — policies, regulations, enforcement frameworks, and complaint statistics. But consumerism is not just about laws. It is about the everyday lived experience of Nigerians; the mother who pays for electricity…