Brands
Experts urge Africans to think long term in building brands
By Amechi Obiakpu Experts in the Integrated Marketing Communications Industry (IMC) have called on Africans in general and Nigerians in particular to think long term when starting businesses. They say that, this has become necessary, because of the dearth of global brands with African origin. The experts said this recently…
Read More »Melvin Enoch, Leo Obienyi, four others win Maltavator Challenge Season 2
By Amechi Obiakpu 22-year-old Melvin Enoch (Lagos) and Leo Obienyi, 23, (Abuja) alongside four others emerged winners of the Malta Guinness sponsored Maltavator Challenge Season 2, last Saturday at the Indoor Sports Hall of the Teslim Balogun Stadium, Surulere, Lagos. The six contestants topped 14 others to emerge victorious at…
Read More »Businesses in Nigeria are created to escape personal poverty- Feyi Olubodun
By Amechi Obiakpu The reasons why brands in Nigeria do not outlive their founders have been attributed to the focus of the founders. Feyi Olubodun, an advertising expert and former Managing Director/CEO of Insight Publicis Nigeria, of the Troyka Group said this at the 2018 LAIF Awards MASTER CLASS, held…
Read More »Firms to spend over $19b on third-party audience data
Over $19 billion is projected to be spent on audience data by U.S firms, according to a forecast released by the Interactive Advertising Bureau (IAB) and the Data Center of Excellence. Media Reach reports that the forecast released on Wednesday revealed that marketers will spend $19.2 billion on audience data,…
Read More »How Lagos can achieve the mega city status- Lolu Akinwunmi (Full Speech at the 2018 Brand Journalists 6th Annual Brands and Marketing Conference)
BEING THE TEXT OF THE LECTURE DELIVERED AT THE 6TH ANNUAL CONFERENCE OF THE BRAND JOURNALISTS ASSOCIATION OF NIGERIA BRAND LAGOS: CHALLENGES, OPPORTUNITIES AND LESSONS TOPIC CAN WE MAKE LAGOS AN ATTRACTIVE BRAND DESTINATION? INTRODUCTION I will like to thank the President and Executives of the Brand Journalists’ Association…
Read More »Experts advocate behavioural change in managing Brand Lagos
By Amechi Obiakpu Experts in the Integrated Marketing Communications (IMC) space have called for a behavioural change among stakeholders and managers of Lagos State as a brand. They say that, the drive towards making Lagos achieve the mega city status can be achieved in no distant time if concerted effort…
Read More »Chiejina, Nn’Emeka bag Brand Journalists Awards
By Amechi Obiakpu It is said that good work can never stay hidden forever; as time passes, the ‘pillar’ behind it will be revealed. This can best describe Anthony Chiejina, the silent finger behind the Dangote Brands and Nn’Emeka Maduegbuna, the pillar behind C&F Porter Novelli, a reputation management…
Read More »Brand journalists get new Exco
By Amechi Obiakpu New Executives emerged last Saturday to pilot the affairs of Brand Journalists Association of Nigeria (BJAN), for the next three years. The executives emerged following an election which took place after the 6th edition of BJAN’s Brands and Marketing conference with theme Brand Lagos: Challenges, Opportunities and…
Read More »‘News’ company sues Facebook
A Russian ‘News’ agency, is suing Facebook for removing its account from the social media platform. The Russian “Federal Agency of News” or FAN, is among the Internet Research Agency, a Kremlin-backed company that engages in online influence operations for the Russian government, which is claiming that, the online social…
Read More »Airtel’s SmartRecharge wins Campaign of the Year at ADVAN Awards
Airtel’s SmartRecharge advertising campaign has been adjudged the Campaign of the Year by the Advertisers Association of Nigeria (ADVAN) at the 2018 Marketing Excellence Awards, which took place at Civic Centre, Victoria Island, Lagos on Sunday, 18th November, 2018. According to ADVAN, the campaign, which was creatively delivered through the…
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