Brands
Brand owners advised to emb a data-driven approach into marketing efforts
Brand owners have been advised to emb a data-driven approach into every facet of their marketing efforts. Terragon, Africa’s marketing technology leader, gave the advise in its 2018 Digital Trends Report for Nigeria. The report highlights the importance of personalization, artificial intelligence, online video, digital solutions and digital partnerships as key…
Read More »YouTube rolls out plan to fight misinformation when news breaks
YouTube has announced details of its plan to fight the misinformation and bogus videos that are sometimes uploaded to its platform in the wake of breaking news, as well as highlight “authoritative” news sources. For starters, parent company Google will begin to include links to text news articles after users…
Read More »Accounts suspensions plunge Twitter’s stock
Concern over suspended accounts plunged Social media, Twitter stocks on Monday, at a time when virtually all media stocks witnessed gain. Twitter stock was down 5.4%, and was as low at 8.6% mid-day — closing at $44.14. A report in The Washington Post on Friday suggested Twitter doubled its usual…
Read More »Kanu surprises winners of Budweiser ‘Don’t Light It Up’ campaign
Football legend and former Super Eagles playmaker, Kanu Nwankwo, recently surprised Nigerian football fans with free tickets to go watch the remaining FIFA 2018 World Cup matches in Russia. The lucky fans were rewarded for emerging victorious at the Budweiser ‘Don’t Light It Up’ campaign. Budweiser recently unleashed its Red…
Read More »Airtel Touching Lives: Hope restored for family of five
The second episode of Airtel Touching Lives (ATL) Season 4, which aired last Sunday, June 17, documented how Airtel literally touched the lives of the Olanrewaju Komolafe family; a family of five, battling with a streak of unending tragedies. The episode, which aired on Africa Magic Family, revealed how Olanrewaju…
Read More »Trophy lager ‘Raise a Trophy’ for Super Eagles
Trophy, a popular lager on the stable of International Breweries Plc, a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev) has launched a campaign, #RaiseATrophy, aimed at supporting Nigeria’s national team at the 2018 FIFA World Cup holding in Russia. The campaign is undergirded by the belief…
Read More »Airtel’s ‘Meet the in-Laws’ narrates power of mobile internet, connectivity
Airtel Nigeria’s new Television Commercial (TVC), ‘Meet the in-Laws’, demonstrates the power of mobile Internet as a phenomenon that enriches life and keeps everyone connected irrespective of age, class, tribe or gender Following the success of “Data is Life” campaign in 2016, the new campaign is an incremental build…
Read More »Maduegbuna to chair NIPR Lagos Leadership Lecture
Nn’emeka Maduegbuna, Chairman, C&F Porter Novelli, a trusted global business advisor focusing on strategic communications, will chair Leadership Lecture at the 28th edition of Lagos Public Relations Week scheduled for Thursday, May 24, 2018, at Agip Recital Hall, MUSON Centre, Lagos. The Leadership Lecture themed, “Boosting Competiveness and Inclusive Growth…
Read More »Lufthansa Group launches New Distribution Capability Partner Programme
Lufthansa Group recently launched its New Distribution Capacity (NDP) Partner Programme, offering agents a preferred value proposition encompassing technology, servicing, offers and strategic cooperation components. The newly introduced website provides general information for customers seeking more details and wanting to ask questions regarding Lufthansa Group’s NDC API solution. The website…
Read More »Lufthansa to reward choice fan with all-expense paid trip to Russia
Lufthansa Nigeria will be given a lucky fan the opportunity to fly to Russia in its ‘#FlyLufthansaToRussia’ campaign. This exciting campaign is in partnership with selected social media influencers, who will join one lucky fan to Russia in June, 2018. Award-winning tourism expert and CEO of Social Prefect Tours,…
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