Home Brands Melvin Enoch, Leo Obienyi, four others win Maltavator Challenge Season 2
Brands - December 11, 2018

Melvin Enoch, Leo Obienyi, four others win Maltavator Challenge Season 2

Winners of the 2018 Maltavator Challenge Season 2.

By Amechi Obiakpu

22-year-old Melvin Enoch (Lagos) and Leo Obienyi, 23, (Abuja) alongside four others emerged winners of the Malta Guinness sponsored Maltavator Challenge Season 2, last Saturday at the Indoor Sports Hall of the Teslim Balogun Stadium, Surulere, Lagos.

The six contestants topped 14 others to emerge victorious at the Grand Finale of the Maltavator Challenge, after emerging finalists from the regional auditions from; Lagos, Abuja, Ibadan, Enugu and Benin.

Other winners are: Abdullahi Azabo Ibrahim (Abuja), Ogechukwu Eudora (Lagos), Michael Ehiene (Abuja) and Otobong Idoresit (Lagos).

The contestants were tested through different obstacle courses to ascertain their agility, strength, physical and mental abilities leaving the audience that comprises majorly the youths, asking for more.

According to the sponsor, Malta Guinness, a premium non-alcoholic drink of Guinness Nigeria, the six winners will represent Nigeria at the Maltavator Challenge Pan-African Tv Show and will vie for a cash prize of $20, 000.

Senior Brand Manager, Malta Guiness, Ifeoma Agu, said the contestants showed that they have the mental and physical capabilities to be Maltavators.

Agu said, “In terms of bringing memory structures to consumers lives, these kind of experiential go a long way to rather than just say Malta Guinness is a brand that nourishes you or give you vitality or vitamins, it actually helps you to endure because they engage in physical and mental abilities that help one appreciate what this brand is all about and of course, they are fuelled in Malta Guinness while at it.

“When you talk about the Maltavator challenge, you remember Malta Guiness and that for us is building equity for the brand.

Continuing, she said, in terms of scale, in the first season, we only went to three locations, Lagos, Enugu and Benin and we saw a lot of people in different states clamouring for them to experience this wonderful experiential. Here we went to five cities including Abuja and Ibadan and of course as we continue to grow and expand, we also are expanding into more territories to bring this experiential to live,” She said.

According to the organisers, the six contestants will represent team Nigeria at the pan-African show which will have Nigeria, Cote Ivoire, Cameroon, Ethiopia and Ghana competing for the title of Maltavator in Africa as well as $20,000.

Though, Agu did not disclose where the Pan-African Tv Show will take place, she however noted that, plans were on to shoot the show in South Africa.

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