Brands

By Ikem Okuhu The taste Nigerians are developing for spirits has attracted reviews from many market watchers. Those who saw the initial mass adoption of wines and spirits as a fleeting fad had to revise their positions when the fad began to look like an evolving culture. The spirits market…

  Entries to the The SERAS Africa Sustainability Awards have opened from May 6th and shall close on June 30th, 2024. The SERAS Africa Sustainability Awards which is in its 18th edition is a highly successful awards, considered to be the biggest sustainability and corporate social responsibility recognition on the continent…

Sola Mosuro, the Group Creative Director of Dentsu Creative Nigeria, has been named as a juror for the prestigious Cannes Lions International Festival of Creativity award in the Film Craft category. Cannes Lions announced on its website that Sola alongside other distinguished global creative minds would evaluate entries in the…

A wines and spirits expert, Dr Victor Ikem has said the acquisition of Distell Wines and Spirits will not only diversify the portfolio of Nigerian Breweries’ but also help expand the company’s revenue base. Dr. Ikem, in his comments on the acquisition, which the company said during its recent pre-AGM…

Beverage giant, Nestle, telecoms firm, MTN and pudding brand, Checkers are topping their various categories as ongoing voting for brands on the Consumers Value Awards portals continues. Over 40 categories of brands are listed based on consumers’ nominations on the Consumers Value Awards portal for voting as Value-for-Money brands in…

  By Amechi Obiakpu As consumers continue to remain the core of every business investment the need to situate them at every facet of the business to ensure continuous patronage was highlighted at The Industry Summit 2024. This much was brought to the fore as business owners face the task…

MediaFuse-Dentsu Nigeria, a leading integrated marketing and communications agency, has announced significant promotions for a staggering number of its employees in recognition of their extraordinary contributions. The promotion exercise saw the General Manager/Chief Operating Officer of Dentsu Creative, Funke Adekola; the General Manager/Chief Operating Officer of Dentsu Agyle Nigeria, Marian…

The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team has scheduled May 10, 2024 to host a major industry dialogue. The event in partnership with the prestigious Pan Atlantic University (PAU) School of Media and Communication (SMC) will hold at the Sheba Centre Mobolaji Bank Anthony Way…

By Amechi Obiakpu Stakeholders in the advertising space have been charged to observe responsible advertising practise, which ultimately will ensure the survival of the advertising business in the country. They made the call at the Advertising Standards Panel (ASP) Stakeholders’ Forum held on Thursday at Sheba Event Centre, Ikeja Lagos.…

An event on digital marketing regulations in Nigeria is scheduled to hold virtually on Friday, May 3rd 2024. The event organised by the Association of Digital Marketing Professionals (ADMARP) in collaboration with the Advertising Regulatory Council of Nigeria will centre discussion on the intricacies of digital marketing regulation in Nigeria…