Experts make case for consumers expectation
By Amechi Obiakpu
As consumers continue to remain the core of every business investment the need to situate them at every facet of the business to ensure continuous patronage was highlighted at The Industry Summit 2024.
This much was brought to the fore as business owners face the task of business survival in a challenging of economy.
This year’s annual summit which is the 5th was held Friday, May 3, 2024 at the Marcellina event, Ikeja and it had in attendance top industry players and professionals within the Integrated Marketing Communications space and allied industry.
The theme was: Sustainable Marketing for Growth.
Adeola Kayode, Head, Brands & Creative Services, 9Mobile said consumers just want to survive and that most times is what occupy their mind each time they identify with any product or services hence it is on the brand to find ways to meet it.
Kayode said this during the panel sessions noting that, the mass audience of the consumers may not care much about sustainability but it is up to brand managers to find ways to impact the consumers and the environment at large.
On her part, Chioma Mbanugo, Head, Marketing PZ Wilmer said what business owners are giving in terms of value should be beyond what they are getting from the consumers, this according to her, describes how key consumers are in the life of every business.
She noted that though sustainability is not at full adoption level yet, it’s a journey and the conversations are real- people are talking and the social media is helping to bring all of it to the light.
In his keynote presentation, Emmanuel Oriakhi, Marketing Director, Nigerian Breweries said Sustainability is the future and fortunately, the future has always been with us, adding that, the realities are different from all people.
“We are living at a time that is best for marketers, but how are we making the best out it?” He asked.
“Marketing has evolved and high performing organisations are embracing the evolution by creating engagements to ensuring expectations of consumers are met,” he said.
Convener of The Industry Summit, Goddie Ofose said the event was put together to address the Corporate Social Investment imbalance by bringing industry players together to dialogue and provide way forward on all the issues that will be thrown up.
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