Home Brands ADVAN, Pan Atlantic University to hold industry dialogue on public-private collaboration
Brands - April 29, 2024

ADVAN, Pan Atlantic University to hold industry dialogue on public-private collaboration

The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team has scheduled May 10, 2024 to host a major industry dialogue.

The event in partnership with the prestigious Pan Atlantic University (PAU) School of Media and Communication (SMC) will hold at the Sheba Centre Mobolaji Bank Anthony Way Maryland, Lagos.

According to a statement by ADVAN, the event is focused on fostering public-private collaboration to drive sustainable economic growth through the marketing and advertising sector.

Themed “Public/Private Collaboration in the Marketing Industry: The Path to Economic Viability”, the event is expected to bring together key stakeholders from the Nigerian government, multinational corporations, local conglomerates, and the digital marketing industry.

Lead Speaker for the event is Prof Olufemi Saibu -the Director, of the Quality Assurance and Servicom Unit, and pioneer Director of the Institute of Nigeria China Development Studies at the University of Lagos.

The body also said that, a research paper that was written by ADVAN’s Nigerian Marketing Development Team in collaboration with PAU’s School of Media and Communication, will be presented at the Dialogue. The research paper titled, “Collaboration, Sustainable Businesses, and the Nigerian Experience”.

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