Brands

The Advertising Regulatory Council of Nigeria (ARCON) is targeting to engage over 100,000 photographers, 10,000 models, content creators and other professionals at inception in it’s move to establish the continent’s first indigenous stock image bank named the Nigeria Stock Image Bank (NSIB). This bold step according to the regulatory authority…

  As a leading affiliate of the global food giant Ajinomoto Group Inc., Tokyo-Japan, Ajinomoto Foods Nigeria Limited is revolutionizing the way Nigerians live and cook. The brand’s flagship product, AJI-NO-MOTO® Umami food seasoning, is not only a flavour enhancer but also a key to a healthier lifestyle. Since 1909,…

  Jumia, a leading e-commerce platform in Africa, is addressing the infrastructural and logistics hurdles that have long impeded online commerce in Nigeria’s semi-urban and rural areas, with its city expansion initiative. The platform’s comprehensive strategy includes enhancing logistics, establishing pickup stations, and collaborating with Third-Party Logistics Providers (3PLs) to…

Airtel Nigeria, the headline sponsor of The Price is Right TV show, through it’s subsidiary, Smartcash, has said the reason behind the sponsorship of the iconic game show is to offer Nigerians a unique and rewarding experience. Femi Oshinlaja, Chief Commercial Officer of Airtel Nigeria, made this known during a…

In today’s fast-paced marketing landscape, staying ahead of the curve is crucial for success, especially when consumers desire value for their money in an economy characterized by acute-inflation.  Interestingly one way by which marketers and brand builders can continue to get attention of consumers to patronize their products is to…

    By Amechi Obiakpu A list of distinguished media experts and opinion leaders will lead a panel discussion at the second edition of the annual Media Roundtable organized by Pan-Atlantic University, scheduled to hold on Thursday, September 12, 2024, at 11:00 am. The experts include, Magnus Onyibe, Fisayo Soyombo,…

With the latest television commercial (TVC), “Better with Your Padi of Life,” Aquafina has once again captured the hearts of consumers. This new commercial is a refreshing and outright depiction of Aquafina’s brand messaging: everything is “Better with Your Padi of Life” Aquafina. We know that Aquafina’s TVC is not…

An agreement that will ensure the construction of four state-of-the-art wheat and flour milling factories has been signed between BUA Foods Plc, one of Nigeria’s leading food manufacturing companies, and IMAS, a prominent Turkish flour milling equipment manufacturer, a statement from the former has said. According to the statement the…

In Nigeria and across the globe, there is a growing demand for personalised brand communication that resonates with the everyday experiences of consumers. The typical consumer faces daily challenges, uncertainty, and occasional disappointments. To connect effectively with today’s audience, brands must acknowledge these nuances and reflect the same in their…

Africa’s most celebrated fitness party, VerveLife, makes a return this year with the 7th edition courtesy of a renewed partnership between leading domestic payments card and token brand, Verve, and global sportswear brand, adidas. This marks the second time Verve and adidas have entered strategic collaboration, premised on a common…