Brands

A call to register for this year’s edition of the annual National Science Competition, InterswitchSPAK, has been announced, with a significant boost in prize monies and added incentives for more participants. Interswitch, Africa’s leading digital payment and commerce company, sponsor of the competition made the announcement in a statement. The…

Talents from MediaFuse-Dentsu Nigeria’s networks – Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home, took home top honours in the media, film, and design categories of its Cannes Young Lions Competitions, according to Pitcher Festival’s Young Professionals Academy in an announcement. The announcement, which was made on…

The Advertising Standard Panel (ASP) has scheduled Thursday, April 25, 2024, to host industry stakeholders in Lagos, on the need for  responsible advertising in Nigeria. Responsible advertising has become a critical issue in the marketing communication industry, as businesses and consumers alike grapple with the impact of unethical practices. While…

  By Amechi Obiakpu In an attempt to revive the economic fortunes of Lagos state and by extension the country, the Lagos chapter of the  Nigerian Institute of Public Relations (NIPR) will be holding the Lagos PR Fest 2024 with the theme: Communication and Culture: Reawakening Our Unique Heritage. The…

Strategic communications and engagement agency, Soulcomms, on Wednesday celebrated its 20th anniversary with the appointment of Ugochukwu Uwajeh as the new Chief Operating officer. Uwajeh, is a seasoned PR and strategic communications consultant who have been with the firm through it’s changing phases. The company’s 20th anniversary celebration was marked…

The search for Best Value-for-Money Brands in 2024 has resumed with the opening of the consumers value awards website: www.consumersvalueawards.com, for consumers to vote for brands nominated by them. A press release by BrandXchange, organiser of the event stated that, this year’s voting commenced March 15, 2024 as part of…

Some marketing heavyweights and communications specialists have been unveiled to speak at the 2024 Industry Summit. Among them are the marketing director of Nigerian Breweries Plc, Emmanuel Oriakhi who will deliver the keynote address. Omobolanle Victor-Laniyan, head of unit, sustainability at Access Bank and Rita Akao, Manager brand, strategy &…

To commemorate 25 years of building brands across West & Central Africa region, mediaReach OMD has unveiled their OMD Consumer Intelligence (OCI) initiative to raise the bar of data analysis in Media marketing. According to a statement by the company’s Managing Director, Stephen Oluwatoyin Onaivi, the initiative symbolises the organisation’s…

OOH Academy Founder and convener of the prestigious Location Marketing Awards (LOMA), Kingsley Onwukaeme, has made an impassioned plea for the World Out of Home Organization (WOO) to host its next Africa Forum in Nigeria. A stakeholder in Nigeria’s burgeoning out-of-home (OOH) advertising industry, Onwukaeme believes that Nigeria’s vibrant and…

  By Amechi Obiakpu As the purchasing power of consumers continue to shrivel in the face of rising cost of goods and services of everyday use, many consumers have begun to reconsider their brand affinity in favour of survival. For them, this development is apt considering the lingering economic situation…