Why we are sponsoring ‘The Price is Right’ TV show- Airtel Nigeria
Airtel Nigeria, the headline sponsor of The Price is Right TV show, through it’s subsidiary, Smartcash, has said the reason behind the sponsorship of the iconic game show is to offer Nigerians a unique and rewarding experience.
Femi Oshinlaja, Chief Commercial Officer of Airtel Nigeria, made this known during a recent interview on the popular TVC morning program, ‘Your View’.
According to him, ‘The Price is Right,’ delivers the iconic program not only to its over 64 million subscribers but also to all Nigerians.
Responding to questions during the live chat, he said: “Our partnership with ‘The Price is Right’ perfectly reflects our vision of transforming lives and giving back unconditionally, hence, we are proud to be involved in such a transformative show. This participation window is open not only to Airtel subscribers but to all Nigerians aged 18 and above, ensuring that everyone has an equal chance to participate and benefit”.
He further emphasized, “At SmartCash, our primary goal is to drive financial inclusion, ensuring that every Nigerian has access to affordable and rewarding banking services. Just as the game show offers contestants the opportunity to win cash and other exciting prizes, SmartCash is recognized for its rewarding financial services, which include benefits like cashback, data, and free airtime on financial transactions.”
Also speaking during the interview, Executive Producer of ‘The Price is Right’, Olatunbosun Olaegbe expressed gratitude to Airtel and SmartCash, commending the brands for considering the TV show as a good platform to give back.
“We must thank Airtel for having the foresight to see the show as a platform to give back to the society, knowing fully well that the brand has done so well in terms of providing services to Nigerians over the years. We are also pleased that the partnership also presents an excellent opportunity for Smartcash merchants to showcase the brand’s products and services”, he said.
He concluded by announcing that the show will start airing on September 1st, following its premiere on Sunday, 25th of August, in Victoria Island, Lagos.
To participate, interested individuals can register on ‘The Price is Right’ website to be invited to join the live studio participation. Alternatively, the home studio play option allows participants to engage from the comfort of their homes using the mobile app.
Additionally, Airtel and SmartCash customers can be randomly selected to participate in the TV show. Airtel also plans to introduce a USSD option, enabling customers to dial a short code to play and win prizes such as MiFi devices, routers, and household items from the comfort of their homes.
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