LaPRIGA 2025 awards panel consolidates categories to 18
By Amechi Obiakpu
As part of efforts to keep the Lagos Public Relations Industry Gala Awards (LaPRIGA) 2025 prestigious and focused, the awards panel on Friday announced a reduction of the categories from 22 to 18.
The move according to the panel resulted from the introduction of a refined awards framework designed to celebrate and elevate the highest standards of excellence in the PR profession.
The announcement was made at the unveiling of LaPRIGA 2025 committees- Selection and Planning committees, headed by Chido Nwakanma and Tokunboh George-Taylor respectively.
The event which held at the Lagos NIPR Secretariat, Ilupeju, Lagos, marks the commencement of the activities leading to LaPRIGA 2025, one of the most prestigious and recognised platform for excellence and professionalism in Public Relations practise in Lagos state.
In his presentation Nwakanma, a respected industry thought leader and seasoned PR expert said “The redefined framework ensures that LaPRIGA continues to recognise the best of creativity, ethics and measurable impact within our profession”.
“This strategic consolidation allows for a more dynamic awards ceremony, organised into three distinct segments. Reflecting our identity as creative professionals, we have also innovated in our category naming and definitions, merging some areas and expanding others to better reflect the evolving landscape of public relations,” Nwakanma noted”.
The new structure includes notable categories such as PR Agency of the Year, Corporate Communication Professional of the Year, Excellence in Crisis and Issues Management, Best Use of Technology in PR and Model Agency of the Year, among others. The judging process, he added, will adopt a rigorous 100-point evaluation system assessing entries based on Strategy, Creativity, Execution and Impact.
Speaking earlier in his keynote address, the Chairman of the Lagos State Chapter, Dr. Samuel Ayetutu, fnipr, frpa, described LaPRIGA as the “gold standard” for recognising excellence in public relations and communication practice in Nigeria.
He announced that this milestone 10th edition will be celebrated under the theme “Nox Excellentia” – The Night of Excellence, signifying a luminous celebration of brilliance, creativity and integrity in the profession.
“Over the past decade, LaPRIGA has grown beyond an award ceremony; it has evolved into a movement that celebrates innovation, professionalism and the enduring impact of strategic communication,” Dr. Ayetutu stated.
He emphasised that LaPRIGA 2025 will honour professionals and organisations whose works have made measurable impact on brands, communities and the nation at large.
Olusegun Mcmedal, Council member and erstwhile NIPR Lagos Chairman said LaPRIGA was conceptualised in 2016 out of the need to celebrate PR practitioners who are always working for others but hardly get celebrated.
He pointed that back in the day, the challenges LaPRIGA faced was getting accepted and respected.
Now that it has been accepted and is being respected, Mcmedal looked towards the event getting the buy-in of the Governor of Lagos state and CEOs of some multinational organisations.
In her closing remarks, the Chapter’s Vice Chairman, Eniola Mayowa, noted that, LaPRIGA 2025 marks a decade of celebrating the unsung heroes of Nigeria’s communication industry – the bridge builders, image makers and reputation managers who shape narratives and drive positive social change.
He expressed appreciation to the media for their consistent partnership and urged practitioners to amplify awareness of this landmark edition across various platforms.
LaPRIGA 2025 is scheduled for Friday, December 12, 2025, at the MUSON Centre, Lagos.
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